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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1091.  
Poor communications breaks customer satisfaction 
Customers prefer housework to using a bad chatbot

There is a direct connection between employee and customer engagement, according to a report from enterprise cloud communications provider RingCentral, which found that disjointed communications technologies not only harm employee productivity and...

1092.  
Most consumers want faster loyalty reward redemption 
Instant gratification helps customers feel valued

Consumers are increasingly prioritizing instant gratification when it comes to redeeming rewards, and that unexpected incentives can help them feel valued by their favorite brands, fostering stronger emotional connections, according a report from...

1093.  
Canadian consumers want better online experiences 
Only 20% are likely to purchase groceries online

PwC Canada's Consumer insights survey launched today and suggests that Canadian consumers are demanding far more from their favourite retail brands, engaging more with smart tech and want digital access to health care. One thousand Canadians took part...

1094.  
Cashierless shopping isn't what the customer wants 
Consumers want better connections with businesses

Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses. The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 - up eight percentage points from...

1095.  
Rising trends that threaten to change retail operations 
Time to re-think delivery, luxury and try-before-you-buy

According to research from eCommerce delivery technology firm, MetaPack, North American consumers are exhibiting a number of possibly significant changes and shifts in their shopping and delivery behaviours and preferences. The research was conducted...

1096.  
Few marketers actively use Advance Analytics Modeling 
Organic web traffic isn't as strong as they think it is

Data is the great enabler for marketing effectiveness, but only 29% of marketers report they are actively participating in advance analytics modeling, according to research from Gartner, Inc. The research showed that more than eight out of marketers...

1097.  
Why marketers need to focus on helping customers 
Help them do or feel something and you'll win their favour

Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner. The...

1098.  
Physical retail still fighting fit in America & Canada 
36% Of Americans say they prefer bricks over clicks

Lightspeed, a provider of omnichannel point of sale software, solutions and support systems for over 49,000 independent retailers and restaurants, has revealed several key discoveries regarding consumer shopping and dining habits for the summer season...

1099.  
CX transformation to drive digitalizing investment 
23% Of US$1.68 billion to be spent on CX in 2019

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23%...

1100.  
Consumers ready to defect for a superior service 
A hybrid workforce is key to meeting expectations

Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service - underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail -...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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