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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1071.  
Brands not meeting needs of 'hyper-adoptive' consumers 
Only 12% of brands think they're good at personalization

Retail brands are openly acknowledging their ongoing struggle to meet the demands of 'hyperadoptive' (a rapid, simultaneous uptake of new behaviours) consumers, with 39% saying they are prioritizing customer-centric initiatives, such as improving...

1072.  
Five technology trends set to redefine the enterprise 
Digital twins are at the top of the list

The convergence of enterprise technology trends will continue to profoundly transform all businesses and unlock potential for innovation, according to Deloitte's 'Tech Trends 2020' report which examines trends in digital technologies, human...

1073.  
What happens to marketing budgets during a pandemic? 
How an economic downturn will affect marketing spend

Many marketers plan an overall increase in marketing dollars being directed toward rebates, loyalty programs and product innovation to help reduce price promotion costs and add more value, according to a study by corporate-funded payments firm daVinci...

1074.  
Humanity is what's missing from your loyalty program 
Top priority now is to create human connections

Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused elements are required to maintain and strengthen that connection, according to the '2020 Loyalty Barometer Report' from...

1075.  
Middle East: Mobile network speed is key to satisfaction 
Survey exposes customer churn, satisfaction & retention

Mobile network speed is the main factor that influences customers' satisfaction with their mobile services and their intention to churn in the Middle East, according to the 'Connected Consumer Survey 2019' customer satisfaction report, available from...

1076.  
CX leaders redouble customer feedback efforts 
Anticipating a sudden need to appear more human

What customer-centric organizations do well is bring the human back into the equation-to the business-and focus on meeting customer needs as the most important driver for achieving their goals. While every organization strives to be customer-centric...

1077.  
SMG enhances digital customer experience solution 
Starts collecting more unsolicited feedback

Service Management Group, a global customer, patient and employee experience management partner to more than 500 brands, has announced enhancements to its digital customer experience solution to help clients collect unsolicited feedback from both...

1078.  
Consumers making long-term switch to digital channels 
But 61% are disappointed by brands' online response

The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a study...

1079.  
Brand loyalty programs are critical during a pandemic 
But what are customers' true reward expectations?

Almost all (97%) American adults now participate in loyalty programs and expect significant rewards from the brands they buy, according to a study from daVinci Payments that identified the top brands in loyalty among many other key customer loyalty...

1080.  
Data problems hamper great customer experiences 
When it comes to customer data, more is often less

Despite the fact that there is a strong correlation between Customer Experience (CX) and business growth, and despite having access to more customer data than ever before, many companies continue to struggle to harness that data to meet customer...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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