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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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82/165 pages

811.	Consumer trust is vital to brand loyalty In most relationships, broken trust inevitably leads to a break-up, and this could not be more true when it comes to the relationship between a retail brand and its customers, according to Michael Green, director of insight for Transactis. The company...

812.	Brands ignoring social media complaints Too many companies still think of social media as a marketing communication tool and ignore the fact that it is now the preferred method for many customers to make complaints, according to the A.T. Kearney 'Annual Social Media Survey', which found that...

Where's the future of financial services CRM?
Financial services companies trade upon the relationships they hold with their clients, and those relationships depend on serving those customers' needs. But what do they really want and need? The surprising answer, according to Harris Interactive, is...

814.	Social/mobile channel management uncertain Nearly two thirds of C-level executives believe a company's CEO is responsible for new communication channels such as social media and mobile, while less than one third of middle managers think the same, according to a survey of 800 executives...

Retailers lag at click-and-collect services
Despite its growing popularity, less than half of the UK's top retailers (including grocery, department stores, clothing, general merchandise and home improvement) offer their customers a 'click and collect' service, according to a study of the UK's...

816.	Aimia segments social media consumers Loyalty management firm Aimia has published a new segmentation model that identifies six distinct social media personas into which consumers can be grouped, based upon the behavioural drivers of trust and control. The model is detailed in a research...

What data consumers are happy to reveal, or not
There are four key types of personal information that consumers may or may not be willing to share with the companies they deal with, with political views, religious beliefs, and ethnicity topping the list of questions never to ask, according to a...

818.	Online customer experiences improve US consumers have awarded the highest marks for web experiences to Amazon, credit unions, USAA, PNC, Southwest Airlines, eBay, Sam's Club, ShopRite, JCPenney, and ING Direct, according to the 2012 Temkin Web Experience Ratings from Temkin Group. At the...

819.	Bank customers at peak risk of defection Consumer backlash against bank fees, coupled with poor service and unmet customer expectations, has fuelled increases in defection rates among customers of large, regional and midsize banks, according to the J.D. Power and Associates '2012 US Bank...

820.	Changes in Aisle 5 demand a new approach The traditional 'food-at-home' vertical market, which is already facing trouble, is likely to see its challenges accelerate over the next few years, according to the 'Trouble in Aisle 5' joint study by global investment bank Jefferies and business...

82/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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