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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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67/165 pages

661.  
Why millennials prefer to do their shopping in-store 
Retailers are failing at 'strategic personalisation'

As retailers adapt to the increased use of digital and online shopping methods, many companies have shifted their omnichannel marketing efforts to focus heavily on the online shopper, especially for the younger, more tech-savvy millennials. But...

662.  
Retail brands have a chance to steal share from Amazon 
Product relevance is vital to digital marketing

Retail bankruptcies have jumped 24% year-over-year and consumers are increasingly favoring online and mobile shopping as retail brands try to ready themselves for the all-important holiday shopping season, and to compete with big name e-retailers such...

663.  
The 30 major factors behind a successful customer loyalty programme
A good loyalty programme has the power to transform a business into a customer-centric profit machine. Here, we offer a thirty-point list of the major factors that directly impact the success and profitability of a customer loyalty programme... It is...

664.  
Most shoppers trust customer-generated star ratings 
Keep the reviews authentic and they'll buy it

ResellerRatings, a popular User-Generated Content (UGC) reviews platform, has published findings from its survey data from over 40,000 shoppers across store, web, and mobile channels. Overwhelmingly, the data confirms that authentic, consumer-generated...

665.  
Americans prefer fuel savings to cash-back rewards 
But credit card cash-back is a close second

According to a new report released by loyalty marketing and technology firm Excentus Corporation, U.S. consumers have ranked fuel savings as their preferred loyalty currency over cash-back rewards for the third year in a row. Findings from "The Road to...

666.  
Brits buy groceries online more than the rest of Europe 
But even the most basic personalisation is still missing

More than half of the UK's population (53%) are doing some or all of their grocery shopping online, in strong contrast to only 40% in France and 32% in Germany, according to an online grocery survey from retail customer experience personalisation firm...

667.  
SMEs are spending too little on digital marketing 
Less than US$10,000 a year is a 'big mistake'

Nearly half (47%) of small businesses in the US spent less than $10,000 on digital marketing in 2017, according to a survey by Clutch, a B2B research, ratings, and reviews firm. Social media (54%), website (51%), and email marketing (36%) were key...

668.  
Deals and promotions drive Millennial sales online 
Impulse buying driven by online coupons and discounts

The search for offers and discounts plays a critical role in consumers' incremental purchase decisions, according to a survey from RetailMeNot, conducted by Kelton Global, which found that such deals have a substantial influence on customer...

669.  
Bad customer experiences cost America US$75bn a year 
Brands aren't creating positive experiences that drive customer loyalty

U.S. companies are losing a very significant US$75 billion a year due to poor customer experiences, and even this represents a US$13 billion-a-year increase from 2016, according to research from cloud contact center and inside sales technology provider...

670.  
Gen Z shoppers love the real-world experience 
It isn't all about mobile - they like to browse stores too

Generation Z - sometimes called the 'Instagram generation' - is young and mobile, and they crave novelty and experience, according to marketing technology company Criteo's Gen Z Report, which is based on the 'Criteo Shopper Story'. The report analyzed...

67/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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