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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

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1311.  
What drives frequent traveller engagement?
A wide-ranging study into travellers' booking preferences found that they differ greatly depending on the channel they are using at the time of each brand interaction, according to SDL's research report, 'The Modern Traveller: A Look at Customer...

1312.  
Loyalty schemes driving customer connections
New research reveals that database marketing and loyalty schemes remain the key to connecting with customers, according to Andy Wood, managing director for GI Insight, who here explains how and loyalty programmes have become the driving force behind...

1313.  
What makes Gen Z choose your brand?
By 2020, today's 14-19 year olds will be the largest group of consumers worldwide and their current behaviour patterns will be carried forward into early adult-hood, requiring marketers to fundamentally reconsider their propositions, according to a...

1314.  
Showroomers can be great movings targets
With bricks-and-mortar-retail stores continuing to struggle with the rise of 'showrooming' consumers (who visit a store to see a product but then buy online), there are still several ways retailers can entice mobile-carrying consumers to make purchases...

1315.  
Your customers want to hear from you
Most consumers are happy to remain loyal to their favoured bricks-and-mortar retailers that provide special offers on frequently purchased items, according to research by big data firm Synqera, which found that most customers will purchase more often...

1316.  
Five key brand citizenship trends for 2014
There are five key transformational trends that businesses will need to embrace without delay if they want to be brand-leaders, according to research from strategic brand and planning consultancy Onesixtyfourth. Findings from the CultureQ research...

1317.  
Is your loyalty scheme a brand selector?
When considering why consumers actively choose one brand above another, some would say it's because of a product they love, or perhaps exceptional customer service, or that the brand is ingrained in their mind through some other positive association...

1318.  
The End is Nigh - of the age of customer data
Business executives are unprepared for the 'Golden Age' of anytime, anywhere, free-for-all access to customer data coming to an end as soon as 2018, according to a recent online survey by Ernst & Young (EY). While nearly half (49%) of responding...

1319.  
Consumers don't trust brands with their data
Consumer trust in corporate data security has hit a ten-year low with over 10% of consumers suffering from a personal data loss of some kind and only 9% having any faith in brands to protect their data and 29% reporting a decline in their level of...

1320.  
Online customer engagement, the omni-channel way
The need to engage with prospective customers through multiple channels is not a new concept for marketers and, by adopting an omni-channel approach, marketers hope to gain enough individual customer insight in order to appeal to the customer and...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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