BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


1301.  
The 5 biggest retail marketing trends of 2014
The past year has seen the rapid rise of personalisation in marketing, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their preferences and online behaviour. The amount of data...

1302.  
Personalising the perfect online experience
For today's generation of web savvy consumers, having to laboriously click through multiple web pages or sift through numerous poor on-site search results to find the products they want is just not good enough, according to Katharine Hulls, vice...

1303.  
Big Data risks & rewards: What's your strategy?
General sentiment toward Big Data in 2013 had a substantial impact on the discussions of analytics among business users, culminating in the mistaken idea that if enough data is analysed by the right people, anything can be predicted, according to...

1304.  
Bricks need Clicks for retail growth
Overall in-store retail customer satisfaction has grown 23% over the past six years, according to the seventh annual Holiday Shopping Study from Motorola Solutions, which also found that retailers must offer more options for shoppers across all...

1305.  
What encourages customers to spend online?
For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted and relevant communication at key points in the sales cycle to encourage customers to further engage with the brand...

1306.  
Why customers expect better from marketers
If you know your customers then proving it can be very profitable, and social media has been a great boost for brands in recent years. The delivery of many-to-many messaging, using the 'power of the crowd' to share and achieve some degree of...

1307.  
It's high time to rebuild your Customer Trust
This year will be one in which retailers need to rebuild and re-earn the trust of their customers, according to a review of trends from 2013 and predictions for 2014 from the Institute of Customer Service. The report predicts that customer service will...

1308.  
Most consumers voice their complaints online
Proving once again that customer complaints can't be kept quiet in the digital age, research from cloud contact centre firm NewVoiceMedia has found that one third (34%) of US consumers take their revenge online following a poor customer service...

1309.  
Time to rethink those airport loyalty strategies
Customer programmes are evolving at a very fast pace, and the era and impact of the Frequent Flyer programme (FFP) model - as well as an inexorable shift toward personalised, location-based and real-time marketing - will leave few revenue opportunities...

1310.  
Top employee motivation trends for 2014
When it comes to employee motivation programmes, most businesses are likely to continue to emphasize the social aspects, employee retention, and specifically measurable outcomes, according to a report from the Incentive Research Foundation (IRF)...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark