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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1331.  
Omnichannel marketing: Much more than mobile
With the proliferation of channels and devices available to consumers the vision of a true omnichannel customer experience - a seamless approach regardless of which channels customers to interact with the brand - seems rather like an impossible dream...

1332.  
Is Little Data better than Big Brother?
In today's era of 'Big Data', could a 'Little Data' approach still deliver both greater credibility with consumers and an improved focus on customer service? According to loyalty marketing expert Peter Wray of Loyalty Matters, it certainly could be the...

1333.  
Where can B2B customer experiences go now?
The business-to-business (B2B) environment can only become more complex as time goes on, with increasingly knowledgeable customers dictating how the overall customer experience works, according to a study by customer intelligence firm, Walker...

1334.  
Retailers fight fire with delivery & fulfilment
From the explosion in Click & Collect to Amazon's plans to offer same-day delivery in some US cities, the speed of fulfilment and range of delivery/collection choices is fast becoming a critical differentiator for retailers, according to Daniel Martin...

1335.  
Does NPS overestimate brand detractors?
The latest Word of Mouth Index (WoMI) Benchmark from ForeSee, which provides customer loyalty scores for the top 100 US brands, has revealed what the company perceives to be a flaw in the Net Promoter Score (NPS) metric, suggesting that it...

1336.  
Marketers focus on integration and content
Marketers are focusing on integration of search marketing with other digital channels and disciplines such as display advertising and content marketing, according to research published by Econsultancy and NetBooster. The proportion of UK companies now...

1337.  
Few are capitalising on behavioural data
While marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioural data still remains the greatest untapped marketing asset, according to a study conducted by Forrester Consulting for...

1338.  
What ARE loyalty marketers thinking?
Most marketers still believe that a physical loyalty card offers a more rewarding experience than an all-electronic loyalty programme, according to a survey of sales and marketing professionals' priorities by incentive solutions firm SVM. The US-based...

1339.  
Make your service so good, it's sweaty
It's no surprise when good service makes you smile, but research from American Express has found that a great customer service experience also has definite physiological and psychological effects on consumers, making them physically calmer and mentally...

1340.  
Hospitable, yes, but what will engage them?
Social media and mobile websites have been ranked highest for hotel and restaurant customer engagement, according to Hospitality Technology (HT) magazine's second annual Customer Engagement Technology Study, which examined how food service and...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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