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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1351.  
Marketers gain from email but lack optimisation
Email is continuing to perform strongly for marketers even though many companies are spending far too little time on optimisation (compared to design and content) of their email campaigns, according to the '2013 Email Marketing Industry Census' from...

1352.  
The rise of the Big Data-driven CMO?
Data, which used to be a four-letter word reserved for IT, has suddenly become something that every CMO needs to think about, according to Kieran Kilmartin, marketing director (EMEA) for Pitney Bowes Software, who here offers some insights into how...

1353.  
Brand ambassador staff combat 'showrooming'
Employees who become true 'Brand Ambassadors' are growing in importance in the multi-channel retail world, due to their ability to combat the 'Showrooming Effect' - in which shoppers use bricks-and-mortar stores to research products before buying them...

1354.  
Not all virtual currencies are created equal
This May the e-retail giant Amazon is set to hand over tens of millions of dollars' worth of free cash to just about anyone who wants it, in the form of 'Amazon Coins', according to Vanessa Armstrong, head of marketing for Collinson Latitude, who...

1355.  
How action analytics impacts brand engagement
In 2002 the mobile telephone reached a critical milestone, with the number of mobile connections surpassing those of traditional landlines. A decade later and it has been predicted that the number of mobile devices in use - whether feature phones...

1356.  
Retailers expecting a 'Showrooming future'
Despite major high street brands in the UK announcing good profits in the first quarter of 2013, retailer optimism is not widespread, with only 7% expecting sales growth this year and 63% expecting sales in physical stores to decline, according to a...

1357.  
It's an exciting time to be the CMO
There's never been a more challenging or exciting time to be a chief marketing officer (CMO) according to Emailvision founder, Nick Heys, as companies begin shifting from a business-centric perspective to a more customer-centric one in response to...

1358.  
Retailers missing benefits of web & email data
Retailers are not yet taking full advantage of their website data and customer data to increase engagement and drive sales growth, according to a survey by Bronto Software and RSR Research, which found that those integrating their e-commerce and...

1359.  
Price-aware shoppers also want good experiences
The UK's retailers and FMCG manufacturers now need to renew their focus on in-store and online customer experiences, according to a survey of 29,000 European shoppers by IRI, which found that consumers are adopting a much more 'professional' approach...

1360.  
Translating the language of Big Data
The expansion of the digital world has created an explosion of data in every language and channel according to Keith Laska, CEO for SDL's Language Technologies Division, who here outlines how machine translation technologies can help companies cope...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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