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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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93/165 pages

921.  
Social media reshapes customer engagement
There has been a major change in the way consumers listen to and engage with brands, with only 5% overall (4% in the UK and 6% in the US) saying they trust advertising messages and 8% (9% in the UK and 6% in the US) believing what companies say about...

922.  
Well-off consumers tend to use more coupons
US adults wearing designer clothes are now leading the way in terms of smarter spending patterns, using coupons to extend their earnings and making everyday savings, according to a survey conducted by Harris Interactive for digital coupon provider...

923.  
The changing face(book) of customer service
The proliferation of blogs, podcasts, video, chatrooms, social networking sites and other online interactive communication is transforming the corporate-customer relationship, according to Keith Pearce, senior marketing director for EMEA at...

924.  
Marketers boost paid search & SEO budgets
British marketers have ramped up their investment in paid search and SEO (search engine optimisation) techniques this year as the economy has emerged tentatively from recession, according to research published by Econsultancy and digital agency Guava...

925.  
FSI customer relationships suffer from irrelevance
As the UK emerges from recession, most financial service providers will need to improve their marketing and communication strategies to take advantage of opportunities in the investment sector, which remain strong despite continued economic turbulence...

926.  
Shoppers want to 'channel hop' as they shop
British consumers want a better shopping experience including greater control over where, when and how they shop across a growing range of channels, which now include social media and smart phones, according to the Buzzback Market Research study...

927.  
Study identifies latest mobile customer segments
Although technology and new gadgets are stealing the limelight lately, mobile marketing needs to focus on customer strategy to achieve measurable success, according to a white paper from Carlson Marketing. The paper, entitled 'Bringing Mobile...

928.  
Brand loyalty evaporates with 'out of stocks'
Top brands and well known supermarket chains spend billions of pounds each year to secure brand loyalty, but a survey by UK-based Scala Consulting has found that there is little point in doing so if the products customers want aren't on the shelves...

929.  
Mothers spurn social & mobile coupons
Despite signs of economic recovery, 58% of American mothers say they expect to scale back dining out for the rest of this year, and more than half say they will buy fewer brand name items, with more than 40% planning to buy private labels, according to...

930.  
Brands must provide customers with a online voice
The latest UK Customer Satisfaction Index (UKCSI) by the Institute of Customer Service shows that providing space for onsite reviews of products and services is five times more important to UK consumers than a company having a Twitter account and three...

93/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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