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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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9/165 pages

81.  
Toward a stronger rewards catalogue: The final steps
In a follow up to two earlier articles on successful rewards catalogues, N. Ramasubramani of SurfGold explains how to segment and allocate reward options based on members and points balances... In the previous articles (see click here and click here)...

82.  
NPS reveals UK's most recommended brands
Among the brands most recommended by consumers in the UK are First Direct, Samsung, Saga, Tesco Mobile, Churchill and Apple, according the '2011 European Net Promoter Benchmarks Report' from Satmetrix. Based on independent research by Satmetrix...

83.  
Five ways to drive frequent flyer redemptions
In a white paper aimed at the airline industry, ancillary revenue firm Collinson Latitude has published its top five strategies for increasing the pace at which customers redeem their airline loyalty points and miles. The paper, entitled 'Accelerating...

84.  
Do we need to set up a loyalty scheme, and how can we gain from it?
Loyalty programmes are not what they appear to be. They're not about 'points for prizes' or 'buying loyalty'. If you do it right, a loyalty scheme is a lean, mean, customer relationship machine. The relationship between the 21st century customer and...

85.  
Millennial women don't fit the stereotype, study warns 
Craft a story that resonates and you'll win them over

Merkle, a data-driven marketing agency has released a research report, entitled 'Why Millennial Women Buy', in partnership with Levo, a network for millennials in the workplace. The report reveals the behaviors and motivations of the largest...

86.  
Emotion has the strongest impact on customer loyalty 
Brands over-rely on big data to understand customers

Feelings (emotions) are 1.5 times stronger in influencing customer buying decisions and loyalty than any other factor, according to a Forrester Consulting study commissioned by customer insights technology firm FocusVision, which investigated the...

87.  
ChatBots market to be worth US$9.17 billion by 2025 
That's an annual growth rate of 21.95%

The global Chat-bots market is projected to increase in value from US$2.28 billion in 2018 to a staggering US$9.17 billion by 2025, following a compound annual growth rate (CAGR) of 21.95%, according to the 'Chat-Bots Market' report available from...

88.  
Survey reveals most patriotic brands in America 
Pandemic, Politics & Protests are changing Patriotism

Jeep, Amazon, Walmart, American Express, MSNBC, Clorox and Netflix lead the list of the top 50 most patriotic brands - a list that has been dramatically changed by the pandemic, politics and protests - according to the 18th annual Brand Keys survey of...

89.  
Most businesses have outdated order management methods 
Study finds 88% lack intelligent fulfilment & service systems

As online sales continue to soar, companies are failing to match the growth in demand by depending on antiquated methods to fulfill orders, leading to lost time, revenue, and customers, according to a study by digital consultancy Perficient which...

90.  
Credit card rewards to exceed US$108bn globally by 2026 
Growth will come from an increase in co-branded cards

The value of global consumer credit card rewards will exceed US$108 billion by 2026, rising from US$92 billion in 2022. This 15% growth will be driven by an increase in adoption of co-branded credit cards by retailers to boost repeat user engagement...

9/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark