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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

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3/165 pages

21.  
Warmth & competence hold key to brand loyalty
Consumers evaluate brands in the same way that they instinctively perceive and judge one another - in terms of human warmth and competence - and these judgments are highly predictive of brand purchase intent and loyalty, according to a study by The...

22.  
Customer loyalty's future lies in 'trustability'
The recent 'Mega Event' loyalty conference in Canada brought together executives from the airline, banking, and loyalty marketing industries to reveal new insights into the state of the airline business, with Rupert Duchesne, president for Groupe...

23.  
What drives customer defection & abandonment?
Most consumers are leaving stores or abandoning online shopping sessions because they can't easily find what they were want, according to a survey commissioned by IT automation firm Redwood Software. The study found that poor customer service...

24.  
What's the language of your Customer Experience?
One third (32%) of millennial consumers in English speaking countries prefer to use a language other than English, and 46% said they are more likely to make a purchase if information is presented in their preferred language, according to a study by...

25.  
How a Russian food retailer cracked the loyalty code
As Russian shoppers become more familiar with large food chains, existing retailers need to combat the inevitable growth in competition by developing strong brand loyalty. Lenta, one of Russia's largest retail chains, has recently partnered with Emnos...

26.  
Digital Receipts: Making More from Loyalty
In a world which is going digital at such a rapid pace - from paperless meter readings and utility bills to mobile shopping coupons - it is surprising how little traction digital receipts have had yet, according to Benjamin Chilcott of Concise (part of...

27.  
Consumers expect seamless omnichannel shopping
With 96% of consumers now using both a store's physical location and website while shopping, retailers are not performing well in omnichannel alignment of product information according to a CFI Group study sponsored by eBay Enterprise. The 'eBay...

28.  
With online shopping comes more digital frustration 
Most online holiday shoppers have been disappointed

As online retailers and marketplaces prepare for record volumes of ecommerce orders this holiday season, more than half (61%) of consumers globally said they felt let down by their online shopping experience during the 2017 holiday season, according to...

29.  
Customer Loyalty has become a US$323bn global market 
Companies are spending 4% of revenue to activate customers

Customer loyalty is big business and getting bigger. The new research report "Loyalty Big Picture," from global loyalty expert LoyaltyOne, found that the total 2019 customer ecosystem is a whopping US$323 billion. That loyalty landscape includes US$126...

30.  
Most consumers feel customer service is an afterthought 
Report highlights CX as imperative for future growth

Zendesk's landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences, as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of...

3/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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