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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

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5/165 pages

41.  
Awards highlight smartest predictive analytics
Predictive analytics solutions provider SPSS has announced the winners of its annual 'Insight Awards', presented at the 2009 Directions User Conference in Las Vegas, USA. Established in 2004, the Insight Awards recognise companies that have gained...

42.  
Nectar Business rolls out a free iPhone app
In the UK, the Nectar Business arm of the popular Nectar coalition loyalty programme has launched its first free iPhone application, aiming to make it easier for small businesses to collect personalised Nectar point offers on the go, as well as keep up...

43.  
Marketers turn to mobile & local web searches
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a survey-based report published by EConsultancy and Guava. The proportion of client-side marketers who say...

44.  
6 Customer engagement & behavioural trends for 2012
There are six key consumer trends that will have a lasting effect on American brands and marketers in 2012 and beyond, according to a study of changing consumer attitudes and behaviour by Leo Burnett. The study, entitled 'Human Kind 2012: The...

45.  
What we learned from Orange Wednesdays
The forthcoming acquisition by BT of the UK mobile network operator EE (previously known as Orange) presents a perfect opportunity for a refresh of the brand's long-standing and successful loyalty scheme, according to Ian Horsham, divisional director...

46.  
Personalised messages 'feel impersonal', consumers say 
Country, gender and age may be keys to perfect personalisation

Personalization is not just about understanding the individual consumer - brands need to consider their overall approach based on country-specific, age and gender attitudes to personalized marketing, as well as the characteristics and attributes that...

47.  
US CPG marketers can capture far more Hispanic dollars 
There's more moderation in unhealthy food choices now

The Hispanic community is the fastest-growing ethnic group in the US, spending more than US$94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, researchers at IRI delved...

48.  
How emotional experiences shape the customer lifecycle 
Truly human experiences create loyal brand advocates

As consumer interactions become more digital, customers are looking for more human, stronger emotional connections to the people and organizations they do business with, according to a study released today by Deloitte. The research study, titled...

49.  
Contact center software market set to grow rapidly 
Omnichannel communication will be the main driver

The global Contact Center Software Market is likely to gain momentum from a rise in the omnichannel communication. Recently, Fortune Business Insights has published a report, titled "Contact Center Software Market: Global Market Analysis, Insights and...

50.  
CX management market worth US$16.9bn by 2026 
Up from $9.5bn in 2021? Why, that's a CAGR of 12.3%

The global Customer Experience Management (CEM) market size is expected to grow from US$9.5 billion in 2021 to US$16.9 billion by 2026 (at a Compound Annual Growth Rate of 12.3% during the forecast period), according to the 'Customer Experience...

5/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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