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Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
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2/165 pages

11.  
Ten brand & marketing trends for 2010
It appears that brands are heading for another turbluent year in 2010 according to Brand Keys' customer loyalty expert Robert Passikoff, who has compiled what he believes will be the year's ten main branding and marketing trends. When Niels Bohr once...

12.  
Shell adopts Excentus Fuel Rewards Network
Nine out of ten consumers would like to earn rewards from their online shopping activities, yet only one in three are currently being rewarded for that spending, according to a survey sponsored by Shell in the US, which has responded by partnering with...

13.  
Brands need to bridge the 'loyalty chasm'
The tough economic climate of recent years has proved that customer loyalty has become more important than ever. But brands in the UK are failing to deliver what their loyal customers want - including instant and flexible rewards - according to global...

14.  
UK consumers saving billions with coupons
The growing consumer appetite for redeeming money-off coupons has increased dramatically with 90% of UK consumers now stating that they use coupons, representing an average shopper saving of £5.70 per month, or a national total of £2.3 billion each...

15.  
Learn the Rules of Customer Loyalty & Engagement
The subject of loyalty programmes is more topical than ever, with today's brands falling over themselves to win customers and grow a loyal fan base. However, in doing so many are in fact turning consumers away by failing to properly engage with them...

16.  
Online discounts drive students' brand loyalty
College students are looking for student discounts, and they are rewarding the brands that provide them with targeted offers by shopping more often at those stores, according to recent research conducted by digital affinity group verification provider...

17.  
Macy's reinvents its Star Rewards loyalty program 
Even more engaging shopping experiences

Macy's has announced the reinvention of its retail loyalty program, Star Rewards. Using their Macy's card and beginning October 2nd, 2017, Macy's customers can enjoy an even more engaging shopping experience at Macy's stores and at macys.com. Macy's...

18.  
Europe's big threat had Lidl impact on the US 
Local supermarkets recovered within two months

The opening of new U.S. stores by discount grocery giant Lidl was less disruptive to competing supermarkets than some grocers had originally feared, according to a study report released today by Catalina, the global leader in shopper intelligence and...

19.  
Customer loyalty drivers shift to safety and personalization 
65% Of consumers say safety is now a key loyalty driver

There are several significant pandemic-induced shifts in consumer behaviour and opinions, including changes in customer loyalty drivers and an acceptance of immersive technologies, according to the 'Experience 2030 Pulse Report' study from Futurum...

20.  
43% Of consumers are loyal to a food & beverage brand 
And 57% trust products with recognisable brand names

Almost half (43%) of consumers in the US are loyal to at least one food and beverage brand, according to a survey from Visual Objects, which provides a visual guide to finding and hiring creative firms. The company surveyed 501 consumers about brand...

2/165 pages

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)
 
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