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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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10/165 pages

91.  
Lifestyle data 'a key weakness' in many loyalty platforms
Following a comprehensive benchmarking study of forty customer loyalty solutions and platforms from around the world, covering sectors including grocery, fashion, fuel retailers, telecoms, airlines, financial services, and coalitions, the major...

92.  
Carrefour customers choose their own offers
With the launch of its 'PromoLibre' programme, the French grocery chain Carrefour says it aims to reinvent the concept of in-store promotions, by allowing customers themselves to choose which products they would like discounts on. Carrefour describes...

93.  
50% Of broadband customers have churned
More than half of broadband internet customers have switched providers at some point, according to research by call centre and customer service specialist Orchid Consulting, which suggests that the industry's churn figure may be significantly higher...

94.  
CPGs should go direct-to-consumer, Carlson says
Improvements in consumer packaged goods (CPG) sales and marketing used to simply mean spending more money through advertising and promotion to achieve the desired lift, but a white paper from Carlson Marketing suggests that there might be trouble in...

95.  
Is customer intimacy the next loyalty frontier?
Supermarkets have done a good job of achieving a real sense of 'customer intimacy' by making their customers feel like they really know them, according to Andy Wood, managing director for GI Insight, who explains how consumer intimacy may be the next...

96.  
Top ten mobile marketing trends for 2012
Mobile marketing during the coming year will see a number of significant developments and changes in thinking, according to John Barratt, product lead for 2ergo, who considers what lies ahead for retailers seeking to use the mobile channel to reach...

97.  
Global e-commerce trend forecast for 2012
After a year of technical innovations including the rapid adoption of smartphone and tablet technology by consumers, the shopper/seller relationship has changed dramatically, according to e-commerce giant Rakuten, which has identified six major trends...

98.  
Digital operations provide a competitive advantage
There is a sizeable gap between the growth of digital operations and the frameworks put in place by most companies to manage them, according to a white paper from digital marketing consultancy Amaze, which explores the dangers poor digital operations...

99.  
Most retail stores still don't know about their customers 
The role of the physical store is evolving radpily

Most retailers feel they are not very effective at capturing in-store customer preference data, according to a study from cloud-based omni-channel commerce platform provider Kibo and the Future Stores conference. The study entitled' Technologies That...

100.  
Outstanding experiences keep 61% of customers loyal 
Consumer priorities are shifting, retailers must respond

Delivering a stand-out experience with every online interaction will increase customer loyalty over time, according to research from MetaPack. If retailers and brands understand the importance of getting the basics right, enabling customers to curate...

10/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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