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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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6/165 pages

51.  
Digital marketing budgets up 17% in 2010
Companies are expecting to increase their digital marketing budgets by an average of 17% during 2010, according to research by Econsultancy and ExactTarget. The study report, entitled 'Marketing Budgets 2010: Effectiveness, Measurement and Allocation...

52.  
What Nectar has gained from its mobile app
In a recent interview with Jan-Pieter Lips, managing director for the UK's popular Nectar coalition loyalty scheme, Marketing Factbook's contributing editor Peter Wray uncovered the motivation, reasoning, strategy and resulting benefits for the...

53.  
Don't ignore the new '3 Cs' of customer loyalty
Careful consideration of a new 'three Cs' of marketing has become a critical differentiator for loyalty programme operators, according to customer engagement agency 89 Degrees, which has published a 'snapshot view' of the evolving US consumer and...

54.  
What's driving the Russian consumer?
Findings from a consumer survey fielded in Russia paint a picture of a complex, highly nuanced consumer marketplace - one in which consumers spend more on food than they do on rent or utilities, and more than half the population is uneasy about...

55.  
Most B2B customer experience spending is wasted
A majority of business-to-business (B2B) organisations are spending more on initiatives to improve their customers' experience but many are not getting the most return on those investments, according to research from Accenture. The study, entitled B2B...

56.  
NPS benchmarks uncover UK brand loyalties
In the UK, the brands that consumers are most loyal to include First Direct, Tesco Mobile, Santander and Freeview, with credit card provider MBNA also rising rapidly through the ranks, according to the latest UK Net Promoter Benchmarks report from...

57.  
Digital Marketing is now the Mainstream Tool
Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner Inc. The survey also found that marketing budgets increased 10% in 2015, with 61% of respondents saying...

58.  
Most American consumers still love retail coupons
Almost all (94%) consumers report using coupons, a substantial increase over the previous year, with paper (+5percentage points) and paperless (+4percentage points) sources both showing growth, according to the '2018 Coupon Intelligence Report' from...

59.  
Mobile CRM market to achieve 13% CAGR until 2029 
And it's already worth an estimated US$15 billion

According to a study by Future Market Insights, the global mobile CRM market is estimated to value over US$15 billion in 2019, up from US$13.5 billion in 2018. Growth of mobile CRM market is underpinned by a slew of factors, spanning from evolving...

60.  
Sales Processes Are Adapting to COVID-19 
No more business as usual for sales professionals

Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor...

6/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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