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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
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4/165 pages

31.  
Dedicated account managers boost B2B satisfaction
For retail electricity providers in Texas, USA, providing account representatives to handle business customer enquiries results in a considerable lift in overall satisfaction, according to the 2009 Texas Business Retail Electric Provider Customer...

32.  
Flash sales still unknown to affluent consumers
Only 58% of affluent consumers said they were aware of at least one of the twelve 'flash sale' sites listed in the Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center. Among those who said they were aware...

33.  
Loyalty rewards to include shares in the company?
Rather than simply reward loyal customers with points and perks, there is an argument for trying to build up their engagement with the whole company, according to a new loyalty platform provider LoyaltyShares, based in New York. The company's new...

34.  
Consumer Impatience Index reveals horrible truth
Consumers' patience with the companies and brands they deal with has, in some cases, shortened from 10 days to just 10 minutes in the space of one generation, according to the UK Impatience Index, compiled by Omnibus Research for customer service...

35.  
Most retailers plan to find out who's in-store
Many retailers are now focused on implementing the technologies required for true 'unified commerce', and three quarters plan to use technologies to identify their customers when they enter physical stores within five years, according to the first...

36.  
Marriott unifies customer loyalty benefits on a global scale 
More points per dollar, more 'special moments' for all

Marriott International is to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) loyalty programs for its members in August 2018. The combined platform creates a rich hospitality...

37.  
Most purchase decisions are still made at home 
It pays to integrate digital and direct mail marketing

Almost all purchase decisions (88%) are still made or discussed at home before the purchase is made, according to a study from digital-to-direct mail marketing platform provider PebblePost. The study, entitled 'Home is at the Heart of Commerce...

38.  
Bain & Co launches NPS Prism to aid customer experiences 
New tool addresses lack of industry-specific benchmarks

Bain & Company has launched NPS Prism, a new business aimed at helping companies uncover actionable insights that they can use to create game-changing episodes along the customer journey. NPS Prism addresses a crucial problem for business leaders: the...

39.  
Why auto dealers have to focus on customer retention 
Recapturing those lease customers has become critical

New-vehicle leases accounted for 31% of the new retail vehicle market in 2019, while lease transactions this year account for 52% of captive lenders' new retail business - all of which demonstrates how important it is for dealers and lenders to work...

40.  
20 Ways to improve Customer Experiences for growth and profit 
Brand Rise or Fall on their CX Improvement Strategies

There's no doubt that customer loyalty is married to a good Customer Experience. Break one and you'll break the other. Strengthen one and you'll strengthen the other. But while it sounds simple enough, making meaningful and profitable changes to your...

4/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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