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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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65/165 pages

641.  
Most businesses overestimate their customer service 
Customer experiences don't match all those promises

Businesses think every one of their customer service channels is easier to use than their customers do, according to customer experience data from The Northridge Group's 'State of Customer Service Experience 2018' report, which provides sobering...

642.  
Affluent travellers say they want exclusive experiences 
And they see hotels as trusted travel partners

Hotels are considered an important part of the travel experience, and are often perceived by travellers as being pillars of the community, connecting guests - whether from abroad or locally - to the true character of the destination, according to the...

643.  
Merchants are missing big omnichannel opportunities 
Digital channels influence most offline purchase choices

BigCommerce's '2018 Omnichannel Buying Report', which examines survey responses of nearly 3,000 digital consumers to understand the role that online and offline channels play in customers' purchase journey, has found that convenience, selection and...

644.  
UK consumers agree brand trust is key to their hearts 
Concerns about data safety takes a distant back seat

Brands still have many opportunities to earn and maintain the loyalty and trust of consumers in today's experience-driven economy, according to a study from customer experience (CX) intelligence firm InMoment. The 2018 UK Retail Trends Report surveyed...

645.  
CX platform market to grow by 12.7% per year to 2028 
Global increase in competition drives CX investments

The adoption of customer experience platforms across different organisations is increasing as it allows them to capture insights from customer interactions as well as optimise the response from each interaction point, according to a market report...

646.  
Why the human factor is still key to customer decisions 
The so-called 'customer journey' has no start and no end

The 'new normal' for what marketers have long called the 'customer journey' no longer has a clearly defined starting point or ending point, according to research from customer journey management firm BookingBug, which points out that customers can...

647.  
What do consumers expect from 'smart chat bots'? 
Most consumers still don't use chat bots to talk to brands

Most consumers have not yet used 'chat bots' to talk to brands, either before or after a purchase, somewhat validating the widely perceived need for combining technology and humans to create better and stronger customer experiences, according to the...

648.  
Millennials are quickest to 'buy and try' online 
But their next move depends on your customer service

Millennials are quick to buy-and-try online, but how they respond to such experimental shopping behaviour depends largely on the degree of customer service they receive afterward, according to a survey conducted by UJET and Branded Research. This...

649.  
Twitter and Facebook worst for retail customer service 
Retailers just aren't answering back

Twitter and Facebook have been ranked as being the the worst channels for retail customer service, with performance worsening since 2017, both damaging consumer trust and hitting retail sales. The 2019 Eptica Digital Trust Study evaluated the customer...

650.  
Consumers aren't embracing the benefits of AI 
There's a need for greater empathy in AI systems

Consumers lack trust in artificial intelligence and don't understand the extent to which it can make their interactions with businesses better and more efficient, according to new research from Pegasystems. The study, which was conducted by research...

65/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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