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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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62/165 pages

611.  
Businesses increase investment in digital channels & AI 
More are offering chat, text & self-service options

There is a trend among businesses moving towards self-service vs. agent-assisted channels, according to a global study from NICE InContact, detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy...

612.  
Influencer Marketing platform market to reach US$24bn by 2025 
Ad-blocking and video content to drive influencer marketing

The global Influencer Marketing Platform Market size is set to grow from US$6.0 billion in 2020 to a staggering US$24.1 billion by 2025 (at a Compound Annual Growth Rate of 32.0%), according to the 'Influencer Marketing Platform Market Global Forecast...

613.  
Financial services loyalty plummets with one bad experience 
Customers prefer FSIs that invest in customer experiences

Seven out of ten customers demonstrate deeper loyalty to financial services and insurance companies that heavily invest in customer experience, according to a study by cloud contact center provider Talkdesk. According to the 'CX Revolution in Financial...

614.  
Touchless grocery payments would attract 35% of consumers 
Pandemic drives increasing demand for contactless payments

Some 35% of consumers would be willing to leave their preferred grocers for others that allow them to pay in-store in a touchless manner, according to an analysis of data from Pymnts.com and digital payment solutions firm ACI Worldwide. The survey of...

615.  
64% Of small businesses admit email marketing without CRM 
Lack of automation puts digital marketing strategies at risk

Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a survey and report from Visual Objects. Without CRM systems in place, small businesses must handle...

616.  
Easy navigation is key to a great online experience 
Survey uncovers consumers' top priorities for 2021

Almost one in four consumers (23%) have discovered new brands in 2020, while 16% have stopped shopping with some brands, according to research from Contentsquare, CommerceNext and BizRate Insights. The survey of 1,030 US consumers also revealed which...

617.  
Big brands have lost the trust of their customers 
Study reveals a dramatic shift in customer loyalty

The 2021 Gustavson Brand Trust Index revealed a dramatic shift in consumer loyalty and purchase considerations, highlighting the relationship between consumer trust, brand advocacy and authenticity. On the heels of an exceptionally tumultuous year, the...

618.  
Customers are defecting because of irrelevant offers 
Know you customers or they'll forget all about you

There is a growing gap between the offers that brands send, and what their customers actually want, according to offer optimization platform provider Formation, following the publication of a Forrester study entitled 'The State Of Offer Relevancy...

619.  
Customers say they'll pay more for rapid delivery 
Last-mile services are now critical to sales growth

Consumers increasingly made use of product deliveries for critical goods and safety reasons during the pandemic, and they expect to continue to do so, hoping for more last-mile and sustainable delivery options in the future, according to the...

620.  
New 'retail revival' for local retailers everywhere 
Two-fifths of customers plan to keep shopping locally

There is an ongoing revival of Main Street businesses thanks to the rapid adoption of digital tools, according to research from business software vendor Freshworks, revealing the current shape of the global consumer after the unprecedented Covid-19...

62/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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