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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

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63/165 pages

621.  
COVID-19 pushed shoppers to switch retailers & brands 
So what do consumers buy, and what do they value?

Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and brands - and many US shoppers plan to stay with their new-found alternatives, according to "Shoppers...

622.  
Marketing has to change to keep up with customers 
Find the balance between tech and the 'human touch'

Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for...

623.  
52% Of marketers increased spend after pandemic started 
Marketing innovation has become critically important

Despite COVID-19's numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak...

624.  
Brand trust in Canada is at an all-time low, study finds 
Consumers are increasingly skeptical of brand values

The brand trust research team at the Gustavson School of Business in Canada has conducted a follow-up study to their existing 2020 report (conducted annually in January since 2015) to gauge changes in consumer trust in the wake of COVID-19, and found...

625.  
Online meetings haven't damaged B2B client loyalty 
B2B clients stayed loyal despite having to meet online

Businesses live or die by customer loyalty. And we have always believed the key to customer success and loyalty is engaging with customers through a combination of in-person and online meetings. But if online meetings are the only option, could client...

626.  
HBC Rewards does away with plastic loyalty cards 
The emphasis is on a seamless digital experience

In Canada, HBC (Hudson's Bay) has recently made it easier to earn rewards with an updated and improved Hudson's Bay Rewards loyalty program, which features modernised reward offerings and a frictionless omni-channel experience. Redesigned with the...

627.  
25% Of consumers tried new brands during pandemic 
But is it too late to reverse these new behaviours?

COVID-19 has changed the consumer retail experience forever as demand for e-commerce looks to become permanent, customer loyalty has been upended and spending patterns have changed, according to the 'Future of Retail' report from customer engagement...

628.  
Why loyalty programs are still critical to retail success 
Rewards still drive traffic, revenue and customer retention

The habits of consumers shopping at convenience stores ('C-stores') are shifting across the board amid the backdrop of the global pandemic, according to a study by retail and fuel solutions provider PDI Software. The company's latest research report...

629.  
Most of us have returned to non-essential in-store shopping 
Consumers say it'll be 'shopping as normal' by summer 2021

With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research from CX improvement media...

630.  
B2B client loyalty is low but expertise can compensate for it 
The service buyer journey map has changed for good

Over the past two years alone, relevancy of services as a key B2B selection factor rose by 33%, while relevant expertise also made a growing impact on client satisfaction, loyalty, and referrals - all of which either plunged to historic lows or...

63/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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