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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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61/165 pages

601.  
Combined channels provide best marketing results
More than twice as many British consumers say that traditional direct marketing is more likely than digital marketing to encourage them to go to a web site and seriously consider a purchase from a company for the first time, according to a poll by...

602.  
Wealthy consumers hunting for lower prices
More and more wealthy shoppers are now seeking promotions to help them cut everyday costs, and the increasing promotional responsiveness of shoppers has highlighted how the recession is tightening its grip across all social classes, according to...

603.  
Building loyalty in unconventional markets
There are no less than nine key techniques for successful customer retention in unconventional marketplaces, according to a new white paper published by Allegiance. The paper, entitled 'Retaining Customers in Tough Economic Times', explains the firm's...

604.  
Brand loyalty trends challenge current thinking
Viewing consumers and their habits and opinions in 'high definition' has provided some interesting insights into Britain's changing society, according to research by Experian which found that, while online brand loyalty is increasing, the bulk of the...

605.  
Customers combine digital and physical retail experiences 
But price and cost savings still affect purchase choices

Consumer expectations and behaviours have continued shifting as a result of the Covid-19 pandemic, according to the '2021 Data-Driven Insights Into Evolving Customer Experience Report' from CX design company Tallwave. More than 1,000 individuals aged...

606.  
Customers are defecting because of irrelevant offers 
Know you customers or they'll forget all about you

There is a growing gap between the offers that brands send, and what their customers actually want, according to offer optimization platform provider Formation, following the publication of a Forrester study entitled 'The State Of Offer Relevancy...

607.  
Customers say they'll pay more for rapid delivery 
Last-mile services are now critical to sales growth

Consumers increasingly made use of product deliveries for critical goods and safety reasons during the pandemic, and they expect to continue to do so, hoping for more last-mile and sustainable delivery options in the future, according to the...

608.  
Americans prefer live customer service agents to 'bots 
Good service leads to brand loyalty and ambassadorship

American consumers overwhelmingly prefer to interact with a live person when dealing with customer service centers, according to the inaugural 'Consumer Insights about Customer Service' survey from according to cloud-based call center platform provider...

609.  
Retail industry most targeted by malicious emails 
2m malicious emails bypassed email defences in 1 year

Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021, according to a report from Human Layer Security company Tessian. These emails were flagged by inbound email security...

610.  
Most consumers spend more on brands they trust 
Trust is the new key to customer acquisition

For many consumers, trust is the deciding factor when it comes to separating a business from its competition, according to a study from Deloitte Digital and cloud communications firm Twilio, which explored the divergent perceptions of trust between...

61/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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