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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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7/165 pages

61.  
Six email marketing trends for 2011
With consumers being targeted by marketing communications from all directions at all times, and email inboxes being flooded not only by adverts but also by social media alerts, there is a huge amount of 'noise' that marketers must cut through before...

62.  
New Ipsos tool to drive share of wallet
Ipsos Loyalty has launched a new research solution designed to help translate CRM (Customer Relationship Management) systems into increased share of wallet and, ultimately, greater share of market. Aimed at helping executives understand the share of...

63.  
Study reveals smartphone impact on instore sales
Smartphones currently influence 5.1% of annual retail store sales in the US, translating into US$159 billion in forecasted sales for 2012, according to research from Deloitte. The study measured what the company calls the 'mobile influence factor' -...

64.  
Lucky 13 - brand marketing trends, that is
The new year approaches and, as everyone knows, the number thirteen has lots of symbolism. For the religious there were 13 guests at the Last Supper. Scientists say the universe is governed by the 13 fundamental constants of physics. For shoppers...

65.  
Loyalty trends reveal promiscuous consumers
As businesses and high-street retailers join the race to reinvent themselves, an analysis of consumer loyalty trends in Britain over the four years since 2009 shows that the days of pleasure shopping and retail therapy are behind us, as bargain hunting...

66.  
Gambler loyalty schemes aren't up to scratch
Once used to simply track players' frequency of play and award free play credits, many casino 'Players Club' programmes are evolving into true loyalty programmes. But, according to a study by Phoenix Marketing, consumers' expectations exceed what many...

67.  
Stash found to boost hotel guest spending
There has been a 'substantial increase' in both spend and stay frequency from guests enrolled in the Stash Hotel Rewards loyalty programme for upscale and luxury independent hotels, according to a study published by the Cornell Hospitality Report. The...

68.  
Most shoppers are interested in retail beacons
Retail shoppers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%), according to the eighth annual Zebra Technologies Global Shopper Study. These findings...

69.  
Woolworths launches revitalised loyalty programme in Australia
In Australia, Woolworths has announced it will launch a revitalised loyalty programme, 'Woolworths Rewards', enabling members to earn Aus$10 off their shopping 'at least twice as fast' as its major competitor's loyalty scheme. The programme delivers a...

70.  
Fuel Rewards doubles membership in two years 
Up from 10m members in 2017 to over 20m in 2019

The US-based Fuel Rewards loyalty program that connects national and regional brands with millions of consumers who earn cents-per-gallon savings at a variety of issuing partners (such as rideshares, travel, restaurants and Shell) has reached two major...

7/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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