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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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61/165 pages

601.  
Combined channels provide best marketing results
More than twice as many British consumers say that traditional direct marketing is more likely than digital marketing to encourage them to go to a web site and seriously consider a purchase from a company for the first time, according to a poll by...

602.  
Wealthy consumers hunting for lower prices
More and more wealthy shoppers are now seeking promotions to help them cut everyday costs, and the increasing promotional responsiveness of shoppers has highlighted how the recession is tightening its grip across all social classes, according to...

603.  
Building loyalty in unconventional markets
There are no less than nine key techniques for successful customer retention in unconventional marketplaces, according to a new white paper published by Allegiance. The paper, entitled 'Retaining Customers in Tough Economic Times', explains the firm's...

604.  
Brand loyalty trends challenge current thinking
Viewing consumers and their habits and opinions in 'high definition' has provided some interesting insights into Britain's changing society, according to research by Experian which found that, while online brand loyalty is increasing, the bulk of the...

605.  
Travel loyalty must 'go the extra mile'
In addition to a sound customer aquisition strategy, creating a loyal customer base is critical to any company that relies on repeat business. But the travel industry may now have been 'resting on its laurels' for too long, according to Anamaria...

606.  
Battle grows for online brand reputation
Many well known brands are struggling to maintain a positive online reputation, and some are failing to learn lessons from their more successful peers, according to the latest Kaizo Advocacy Index in the US. Those brands that have improved their scores...

607.  
Customers combine digital and physical retail experiences 
But price and cost savings still affect purchase choices

Consumer expectations and behaviours have continued shifting as a result of the Covid-19 pandemic, according to the '2021 Data-Driven Insights Into Evolving Customer Experience Report' from CX design company Tallwave. More than 1,000 individuals aged...

608.  
Americans prefer live customer service agents to 'bots 
Good service leads to brand loyalty and ambassadorship

American consumers overwhelmingly prefer to interact with a live person when dealing with customer service centers, according to the inaugural 'Consumer Insights about Customer Service' survey from according to cloud-based call center platform provider...

609.  
Retail industry most targeted by malicious emails 
2m malicious emails bypassed email defences in 1 year

Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021, according to a report from Human Layer Security company Tessian. These emails were flagged by inbound email security...

610.  
Most consumers spend more on brands they trust 
Trust is the new key to customer acquisition

For many consumers, trust is the deciding factor when it comes to separating a business from its competition, according to a study from Deloitte Digital and cloud communications firm Twilio, which explored the divergent perceptions of trust between...

61/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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