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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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62/165 pages

611.  
Shopping behaviour changes are likely to persist worldwide 
Consumers are more sensitive and suspicious of pricing

For retailers already navigating gale-force winds caused by the whipsawing shopper, competitors, and market changes, there is no end in sight, it seems. A global shopper study conducted by Progressive Grocer and commissioned by DemandTec has uncovered...

612.  
New customer loyalty opportunities for restaurant delivery services 
There's an uptick in order frequency among consistent users

With no clear end to the pandemic in sight, restaurant delivery services have an opportunity to maximise growing interest in their offerings, fine tune their customer experience, and build long-term customer loyalty, according to a study by human...

613.  
Businesses increase investment in digital channels & AI 
More are offering chat, text & self-service options

There is a trend among businesses moving towards self-service vs. agent-assisted channels, according to a global study from NICE InContact, detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy...

614.  
Influencer Marketing platform market to reach US$24bn by 2025 
Ad-blocking and video content to drive influencer marketing

The global Influencer Marketing Platform Market size is set to grow from US$6.0 billion in 2020 to a staggering US$24.1 billion by 2025 (at a Compound Annual Growth Rate of 32.0%), according to the 'Influencer Marketing Platform Market Global Forecast...

615.  
Financial services loyalty plummets with one bad experience 
Customers prefer FSIs that invest in customer experiences

Seven out of ten customers demonstrate deeper loyalty to financial services and insurance companies that heavily invest in customer experience, according to a study by cloud contact center provider Talkdesk. According to the 'CX Revolution in Financial...

616.  
Touchless grocery payments would attract 35% of consumers 
Pandemic drives increasing demand for contactless payments

Some 35% of consumers would be willing to leave their preferred grocers for others that allow them to pay in-store in a touchless manner, according to an analysis of data from Pymnts.com and digital payment solutions firm ACI Worldwide. The survey of...

617.  
64% Of small businesses admit email marketing without CRM 
Lack of automation puts digital marketing strategies at risk

Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a survey and report from Visual Objects. Without CRM systems in place, small businesses must handle...

618.  
Easy navigation is key to a great online experience 
Survey uncovers consumers' top priorities for 2021

Almost one in four consumers (23%) have discovered new brands in 2020, while 16% have stopped shopping with some brands, according to research from Contentsquare, CommerceNext and BizRate Insights. The survey of 1,030 US consumers also revealed which...

619.  
Big brands have lost the trust of their customers 
Study reveals a dramatic shift in customer loyalty

The 2021 Gustavson Brand Trust Index revealed a dramatic shift in consumer loyalty and purchase considerations, highlighting the relationship between consumer trust, brand advocacy and authenticity. On the heels of an exceptionally tumultuous year, the...

620.  
New 'retail revival' for local retailers everywhere 
Two-fifths of customers plan to keep shopping locally

There is an ongoing revival of Main Street businesses thanks to the rapid adoption of digital tools, according to research from business software vendor Freshworks, revealing the current shape of the global consumer after the unprecedented Covid-19...

62/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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