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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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54/165 pages

531.  
Marketers struggle toward 'single customer view'
In general, today's marketers do recognise the importance of a good multichannel customer experience, but many companies are failing to adopt a strategy to enable a single customer view, according to research from Econsultancy and customer experience...

532.  
Eleven key loyalty trends forecast for 2011
It is possible that 2011 may well be remembered as 'the year of customer loyalty', according to Mark Johnson, CEO for loyalty marketer's association, Loyalty 360. In today's crowded marketplace, creating loyal, engaged customers is more important and...

533.  
Post-recession shopping behaviour shifts
The new post-recession American shopper can be described as 'high maintenance and promiscuous' and demands an innovative and engaging experience both in-store and online, according to a study by Leo Burnett's marketing services arm, Arc Worldwide. The...

534.  
Loyalty schemes trump social media at Christmas
While consumers remain cautiously optimistic and holiday season spending is expected to rise only 0.9% over 2009's figures, perhaps of greater interest are the underlying shifts in consumer behaviour found in this year's holiday spending, as observed...

535.  
Retailers lagging behind consumer technologies
New consumer-facing technologies such as smart phones, social media, and the web channel are negatively impacting retailers' IT infrastructure and decision-making, according to a report from retail technology market intelligence firm RSR Research. The...

536.  
Social media marketing ROI examined
Marketers are now investing significantly more in their social media efforts, with increases of 6% - 18% being predicted in marketing budgets within five years, according to B2B marketing tools provider Alinean. The company's latest research found that...

537.  
Mobile NFC to impact tomorrow's loyalty strategy
The next generation of mobile phones equipped with near field communication (NFC) chips will not only change the way consumers decide what to buy, where to buy, and how to pay, but also how brands and their loyalty programmes reach consumers on a daily...

538.  
Brand 'break ups' surface in social media
More than 90% of consumers have 'broken up' with at least one brand through the medium of Facebook, Twitter, or email because of irrelevant, too frequent or boring marketing messages, according to a study by ExactTarget and CoTweet. The study of more...

539.  
How mobile banking earned a 300% ROI
When banks allow customers to use a mobile device to check balances, transfer money, pay bills, apply for credit, and manage their personal finances, they can achieve returns on investment of as much as 300%, according to a study commissioned by...

540.  
Senior execs not clear on social media's impact
Almost half of senior business executives around the world still don't fully understand how to manage and derive value from customer feedback generated by social media, according to a study by business analytics firm SAS and the Economist Intelligence...

54/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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