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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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57/165 pages

Top ten 'voice of the customer' best practices
With the recent failures of big financial institutions, consumers have been left wondering exactly who they can trust with their money. But to restore consumer confidence and improve customer relationships, companies must gain a better understanding of...

562.	Why Australians still can't switch banks Customer loyalty in financial services is closely tied to the perceived effort of defecting from one bank and moving to another, despite efforts from regulators to make switching easier in an effort to increase competition, according to a study by...

E-mail strategies to boost customer engagement
Strategic email marketing campaigns are a vital marketing tool for pleasing consumers, building loyalty, and keeping interested customers engaged, according to Peter McCormick, co-founder of one-to-one communications firm ExactTarget, who suggests a...

Loyalty mirrors human relationships - or does it?
Imagine a car dealership where telling a salesperson that you're 'just looking' would allow you to do just that, or an online retailer offering you price cuts or free shipping to improve its relationship with you. That's what shopping experiences could...

565.	Retail banks' loyalty declines further For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, while satisfaction has leveled off, according to the J.D. Power and Associates 2010 U.S. Retail Banking Satisfaction...

566.	Low-cost airlines can benefit from loyalty Frequent flyer loyalty programmes can still play an important role in the ongoing success of low-cost carriers (LCCs), according to a white paper by Carlson Marketing, which suggests that such programmes may represent a significant ancillary revenue...

567.	Retailers can still improve their e-marketing ROI With almost half of the United Kingdom's adults now conducting at least some of their shopping online, retailers have become increasingly interested in online marketing tactics, according to a study by marketing automation technology provider...

CPG sites show more promise than social media
Consumers the world over are more likely to visit a CPG brand's web site than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category, according to study by Ipsos Marketing. Despite this finding, however, CPG web sites...

Consumers explain how marketing should work
More than half of US and UK consumers' e-mails would be opened and read if marketers would demonstrate that they knew the consumer, and a large segment of consumers would be more likely to subscribe to e-mails be and more tolerant of message frequency...

570.	Top ten ways to improve a loyalty scheme A report by the Cornell Center for Hospitality Research has highlighted ten principles that make it more likely that loyalty programmes will actually develop loyal customers. According to the report, entitled 'Building Customer Loyalty: Ten Guiding...

57/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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