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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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58/165 pages

571.  
NFC nearing commercial deployment, experts say
The rise of NFC (near field communication) technologies is forecast to affect retail marketing and customer loyalty strategies in the near term, according to a report published by Near Field Communications World (NFCW). The report, entitled 'NFC: The...

572.  
Consumers more engaged by machines than agents
Consumers rate automated telephone customer service more highly than live agents for certain straightforward interactions, according to a study by Nuance Communications. The report, entitled 'Driving Consumer Engagement with Automated Telephone...

573.  
2010's renewed focus on social media marketing
Two-thirds (66%) of marketing professionals plan to invest in Social Media Marketing (SMM) during the next 12 months, according to the seventh annual markleting survey from Alterian. Of those marketers investing in SMM, 40% said they would be shifting...

574.  
How retailers can benefit from social media
While social networking web sites are no longer the preserve of the tech-savvy teenager, most businesses - and bricks and mortar retailers in particular - are struggling to know how to approach and benefit from these community environments, according...

575.  
Why does the British consumer refuse to defect?
While 2009 will be remembered as the year in which consumers tried to tighten their belts, research by comparison site Gocompare.com has found that nearly 20 million UK consumers haven't yet switched providers for everyday financial services and...

576.  
Upbeat economy focuses marketers on acquisition
While marketing decision makers in the UK channelled a great deal of their budgets into customer retention during the recession, their focus is beginning to shift toward a more even balance between acquisition and retention, according to a study by...

577.  
Incentives industry 'cautiously optimistic' for 2010
While 2009 was a challenging year for the incentives industry, it is expected by many marketers to remain a multi-billion dollar business that plays a vital role in customer motivation, engagement, productivity and profitability, according to a Pulse...

578.  
Smartphone users more loyal to their network
As more and more mobile telecoms customers switch to smartphones, many retailers are having to adjust their 'sales experience' to address the specific needs of these tech-savvy customers, according to a report by J.D. Power and Associates. The study...

579.  
Trigger marketing keeps customers engaged
When it comes to making direct marketing stand out from the crowd, the appearance and personalisation of each mail piece is critical according to Patrick Headley of GI Direct, who asserts that trigger-based marketing via multiple channels may now be a...

580.  
Customer service trumps call centre efficiency
Call centres that rate call efficiency over customer service do so at their peril, according to a survey by Panviva, which found that the call centre performance metrics currently used by many companies are skewed toward internal efficiency rather than...

58/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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