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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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44/165 pages

431.  
How J D Williams cracked the Engagement code
With customer behaviour continually changing, how can retailers ensure the quality and relevance of each customer's experience? The UK-based omni-channel fashion retailer J D Williams has made a start by capturing some 65Gb of online customer data...

432.  
Why do Millennials behave like X's and Boomers?
Millennials are not all that different than Gen X and Boomers in how they shop and engage with online advertising, according to a study by performance marketing technology firm Adroit Digital, conducted to discover if Millennials' online shopping...

433.  
What every marketer should ask about Loyalty
The customer landscape is changing; and as a result it is becoming increasingly difficult to keep your customers loyal, according to Barry Smith, Senior Consultant at Ikano Insight. Data-driven marketing is the future; and loyalty programmes are the...

434.  
Which US brands have the most loyal customers?
Based on a study of 10,000 U.S consumers, USAA, H-E-B, Publix and Trader Joe's are at the top of the list when it comes to consumer loyalty, while Con Edison of NY, Coventry Health Care, Comcast and Time Warner Cable are at the bottom. The Temkin...

435.  
IConectiv launches trust-based customer messaging 
A tool to help marketers be more relevant, every time

As consumers increasingly rely upon text messaging for authentic engagement with organizations to conduct a variety of everyday tasks, the last thing they want or need are irrelevant, misdirected texts they did not ask to receive, or worse, their...

436.  
The top sixty lessons in loyalty marketing 
There's never been so much fresh thinking, or so much innovation, in the realm of customer loyalty marketing

The customer loyalty market has never been so active, so passionate, so fast changing, and so heavily relied-upon by companies of all sizes to drive customer retention and acquisition, incremental sales and profitability, competitive differentiation...

437.  
Men want to see and touch it before buying it 
More women are embracing online shopping

Men are not embracing online shopping as much as women and are more likely to shop in-store at full price retailers, according to a new report on retail disruption by First Insight, a technology company transforming how leading retailers make product...

438.  
Centre store still a vital retail sales driver 
Healthy, diet and natural products don't hurt either

Catalina has published some shopper research showing that the 'Center Store' remains a vital driver of trips and volume for grocery retailers, with more than 99% of all shoppers purchasing from the Center Store in 2017. The study underscores how brands...

439.  
Consumers would love a more personal mobile wallet 
Mobile wallets are not just about payments

Mobile marketing firm Vibes has published findings from its annual U.S. Mobile Consumer Report. Of the one thousand smartphone owners in the U.S. surveyed for this year's report, nearly 100% said they would save content to their mobile wallet if it was...

440.  
Customer usage of retail mobile apps doubles in US 
In-app purchases & data security are major priorities

As mobile shopping continues to grow, consumers are downloading retailer's mobile apps at double the rate of years past, and they are also completing significantly more in-app purchases, according to a study by consumer financial services provider...

44/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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