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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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45/165 pages

441.  
Too few brands have a practical win-back strategy
Everyone says the customer is important, yet only a few savvy companies invest the time, effort and financial resources to do what needs to be done to build a more loyal customer base. Executing a loyalty strategy takes a true understanding of what it...

442.  
The importance of Marketing Continuity
Although it may not seem like the most ground-breaking concept in identity-driven marketing - and in fact it could be perceived as fairly obvious - the importance and value of consistency in customer experiences and brand communications can't be...

443.  
Frequency is the best indicator of loyalty
Transactional frequency is the best indicator of customer loyalty, according to a survey of 1,000 Americans aged 18+ by Strativity, which also found that significant loyalty opportunities exist for companies with infrequent purchase cycles. Almost 40%...

444.  
Grocery-driven fuel rewards just aren't enough
US grocery shoppers have a resounding message for grocery retailers who have been enticing them with fuel rewards for over a decade - that they prefer that grocers offer discounts in the aisle instead of at the pump - according to a nationwide survey...

445.  
Turn your Team into Brand Advocacy kick-starters
In today's digital age, peer-to-peer recommendations are one of the most powerful tools available in the modern mix. Loyal brand advocates are vocal, loyal, passionate, and engaged customers who as well as recommending brands to their friends in...

446.  
Fuel Rewards unveils card-linked loyalty coalition
In the US, the Fuel Rewards programme has revamped its nationwide loyalty programme with card-linked offers (CLOs) that enable participating merchants to offer Fuel Rewards savings to their customers with no investment in infrastructure or technology...

447.  
How NoSQL can bridge from CMO to CIO
In this era of personalised, cross-channel customer experiences the relationship between CMOs and CIOs is changing. Companies have vast amounts of customer data but without a coherent, cohesive strategy between the CMO and CIO, organisations will...

448.  
Fuel rewards alone can't cure grocers' loyalty problems
Fuel reward programmes have been enticing customers for over a decade only to evolve into table stakes in some markets. With sales in decline, grocers are beginning to explore the impact of their programmes and wondering whether they're out of gas or...

449.  
Four ways retailers can build their loyalty muscles
Consumers who gain some form of value from a retailer's published content, whether or not it's directly related to a product or service, are much more willing to engage with that retailer again and again, according to a study by loyalty and marketing...

450.  
IHG Rewards Club adds even loftier elite tier
InterContinental Hotels Group (IHG) has added a new elite membership tier called 'Spire Elite' to its IHG Rewards Club frequent guest loyalty programme, aiming to recognise and reward the programme's most loyal and most valuable customers. With...

45/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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