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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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46/165 pages

451.  
Marketers say personalisation powers loyalty
More than three quarters of digital marketers say that personalisation impacts customer retention and loyalty metrics, according to a newly commissioned study from Forrester Consulting and ExactTarget. The study, entitled "Refresh Your Approach to 1:1...

452.  
Customers are getting less loyal to brands
Poor customer service is eroding consumer loyalty and confidence in retail brands, according to research commissioned by customer service specialist KANA Software. Nearly one-third of UK consumers (30%) have become less loyal to retail brands in the...

453.  
Increased sales linked to social engagement
The relationship between Facebook fans and bottom-line revenue for grocery stores is often assumed, but the link between social engagement and increases in consumers' in-store purchases may be stronger than most marketers imagine, according to a recent...

454.  
How Social CRM boosts Sales and Engagement
It is no secret that social media platforms have the potential to deliver significant benefits to businesses. In fact, carefully executed campaigns present many opportunities for brand promotion, enhanced customer service and a better understanding of...

455.  
Three Key Mobile Marketing Trends for 2015
In 2014 something fundamental happened to marketers in nearly every industry vertical, and that highly noticeable shift offers a glimpse into what marketers can expect and should prepare for in 2015, according to Ramsey Masri, CEO for OtherLevels. Just...

456.  
Five Omnichannel Customer Experience Trends
There are five trends to watch that are set to shape the near-term future of marketing personalisation and to help the world's smartest retailers create an even better customer experience, according to Ben Rund, senior director of product marketing for...

457.  
Millennials favour digital channels over social media
Millennials favour more traditional digital channels over social media for retailer Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer...

458.  
Few marketers have a Single Customer View
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today's always-on customers expect, yet only 6% say they have attained that full...

459.  
Irrelevant marketing creates the 'Deletist Consumer'
UK consumers have developed a tough set of coping mechanisms to deal with a growing volume of irrelevant messages from retailers, according to research from the Aimia Institute which found that 69% of Britons are closing down accounts and...

460.  
Indian firms seek dynamic marketing automation
Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing, according to research in India by Frost & Sullivan. In India, about 60% of companies spent 1 to 10% of their...

46/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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