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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)

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49/165 pages

481.	NPS reveals UK consumers' likes & loathes British consumers are more willing to recommend brands that provide good service, responsiveness, and that make doing business with them easier, according to the Satmetrix 'European Net Promoter Industry Benchmark' report for banking, car insurance...

482.	Maximising the impact of loyalty innovation Today, brands have many choices about how they can engage the consumer but brands that stand still risk stagnating, reducing customer loyalty, and losing market share. But loyalty provider ICLP has found that there are brands that are pushing the...

Inbound marketing: Lost in the digital world?
Inbound marketing is perfectly tailored to customer-centricity - and consequently increases the probability of customer retention and repeat business. After all, you (as a consumer) want to go 'where everybody knows your name'. It's a maxim that has...

Consumers smarter thanks to 'info overload'
Despite living in an age of information overload, 62% of consumers believe that the internet and social media actually make decisions easier than ever before, according to a study by IBM which revealed how the next generation of consumers recognises...

Measuring the impact of social media marketing
If you've created a single Social Media function within your organisation, you're almost certainly doing it wrong, according to Semphonic's president, Gary Angel, who here explains how the growing social channel presents marketers with entirely new...

Companies allocating bigger marketing budgets
Some 54% of companies intend to increase their overall marketing budgets in 2013, up from only 45% in 2012, according to the Marketing Budgets 2013 report by Econsultancy and Responsys, which also noted planned increases in both digital and traditional...

Social marketing: The slow, cautious approach
Brands need to tread carefully when talking to customers through social media, with the latest research showing that most consumers are outwardly hostile to the idea of commercial messaging on the social networking sites they use, but their actual...

488.	How a competitive MVNO earned true loyalty When the UK mobile virtual network operator (MVNO), GiffGaff, wanted to make its customer communications more effective, improve its customer relationships, and develop a more loyal customer community, it turned to Neolane, which here explains the...

489.	Tapping into the growing pre-shopping trend There is a growing need for marketers to evolve their promotional techniques to also focus on targeting shoppers in the 'pre-shopping stage' before they reach retail stores, according to Chris Boorman, product director for Coupons.com, who here...

490.	Loyalty 'not resonating' with customers Even in today's hyper-connected world, many loyalty programmes do not resonate with their members, according to a new research paper entitled 'The Loyalty Divide', publisher by Acxiom and Loyalty 360. The new insights from the paper provide evidence...

49/165 pages

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)

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