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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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41/165 pages

401.  
Consumers are becoming less loyal, more rational
The 2008/2009 recession has fundamentally changed Canadian consumers' attitudes and spending behaviour, according to a survey jointly conducted by American Express Canada and LoyaltyOne (operator of the Air Miles programme in Canada). The survey's...

402.  
Travel incentives boost staff performance
A recently conducted analysis of one company's long-standing use of travel awards as a motivational tool by The Incentive Research Foundation (IRF) shows that such incentives have a clear, measurable and positive impact on corporate culture and...

403.  
New online gaming reward currency starts well
The virtual currency provider Offerpal Media reports that its new web-based online gaming rewards system, Game Points, has signed up more than 500,000 users since its pre-launch one month ago. The gaming rewards currency service has been live since 4th...

404.  
Poor customer experience causing churn epidemic
Many companies are wasting vast sums of money trying to attract new customers through advertising while still delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the past six months alone, according to...

405.  
Incentive industry increasingly optimistic in 2010
Incentive industry professionals believe they may be 'out of the woods' as far as the economy's negative impact on programme planning goes, but most still acknowledge that this doesn't necessarily mean incentive budget increases, according to a survey...

406.  
Email battles social networks for consumers' attention
While consumers are increasingly using social media web sites such as Twitter and Facebook, marketers still need to focus on targeted and relevant email marketing for continued e-commerce success, warns a research report by Econsultancy. According to...

407.  
Best practices for digital customer engagement
More than half of of consumers (57%) do not feel that marketers target them correctly, according to a survey report on best practices for multichannel marketing, published by Experian CheetahMail. The report, entitled 'The perfect digital blend:...

408.  
Retailers get the highest loyalty ratings
Cosmetic and moisturiser brands, including Mary Kay, Estee Lauder, and Clinique, accounted for one third of the Top 50 Brand Keys Loyalty Leaders in the tenth annual survey conducted by US-based loyalty consultancy Brand Keys. Some 16% of the top-50...

409.  
E-shoppers would swap brands for e-gift cards
More than half of online shoppers (54%) were planning gift card purchases during the 2010 holiday shopping season, and nearly one quarter of those waited until the week before the holiday to make their purchase, according to a pre-Christmas study by...

410.  
Ten digital marketing lessons learned in 2010
This year promises to be an even bigger year for online consumption, especially with mobile and tablet PC usage on the rise. More marketers are using content optimisation solutions to improve digital conversion rates, subsequently increasing revenues...

41/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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