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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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44/165 pages

431.  
It's time to get serious about customer retention
Retention has always played second fiddle to acquisition within marketing - despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of...

432.  
How J D Williams cracked the Engagement code
With customer behaviour continually changing, how can retailers ensure the quality and relevance of each customer's experience? The UK-based omni-channel fashion retailer J D Williams has made a start by capturing some 65Gb of online customer data...

433.  
Why do Millennials behave like X's and Boomers?
Millennials are not all that different than Gen X and Boomers in how they shop and engage with online advertising, according to a study by performance marketing technology firm Adroit Digital, conducted to discover if Millennials' online shopping...

434.  
What every marketer should ask about Loyalty
The customer landscape is changing; and as a result it is becoming increasingly difficult to keep your customers loyal, according to Barry Smith, Senior Consultant at Ikano Insight. Data-driven marketing is the future; and loyalty programmes are the...

435.  
Which US brands have the most loyal customers?
Based on a study of 10,000 U.S consumers, USAA, H-E-B, Publix and Trader Joe's are at the top of the list when it comes to consumer loyalty, while Con Edison of NY, Coventry Health Care, Comcast and Time Warner Cable are at the bottom. The Temkin...

436.  
IConectiv launches trust-based customer messaging 
A tool to help marketers be more relevant, every time

As consumers increasingly rely upon text messaging for authentic engagement with organizations to conduct a variety of everyday tasks, the last thing they want or need are irrelevant, misdirected texts they did not ask to receive, or worse, their...

437.  
The top sixty lessons in loyalty marketing 
There's never been so much fresh thinking, or so much innovation, in the realm of customer loyalty marketing

The customer loyalty market has never been so active, so passionate, so fast changing, and so heavily relied-upon by companies of all sizes to drive customer retention and acquisition, incremental sales and profitability, competitive differentiation...

438.  
Men want to see and touch it before buying it 
More women are embracing online shopping

Men are not embracing online shopping as much as women and are more likely to shop in-store at full price retailers, according to a new report on retail disruption by First Insight, a technology company transforming how leading retailers make product...

439.  
Centre store still a vital retail sales driver 
Healthy, diet and natural products don't hurt either

Catalina has published some shopper research showing that the 'Center Store' remains a vital driver of trips and volume for grocery retailers, with more than 99% of all shoppers purchasing from the Center Store in 2017. The study underscores how brands...

440.  
Consumers would love a more personal mobile wallet 
Mobile wallets are not just about payments

Mobile marketing firm Vibes has published findings from its annual U.S. Mobile Consumer Report. Of the one thousand smartphone owners in the U.S. surveyed for this year's report, nearly 100% said they would save content to their mobile wallet if it was...

44/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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