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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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42/165 pages

411.  
Travel loyalty to depend on lifestyle bundles?
More than half of frequent travellers surveyed by Collinson Latitude said they would be happy to buy travel and lifestyle related products and services as a bundled package from a trusted travel brand in addition to their core travel requirements...

412.  
Mobile operators are losing 25% of retail sales
An Amdocs survey of the key drivers of brand perceptions and customer experiences found that, in mobile phone operators' retail stores, 25% of customers intending to buy an upgrade or a new handset had left the store without making a purchase. The...

413.  
Airlines' main challenge lies with loyalty efforts
In past years, airlines' biggest concern was how to control skyrocketing fuel prices. Airlines around the world are making dramatic changes to their business models to survive not only increasing fuel costs but also other market-driven challenges...

414.  
Rewards aggregator to benefit loyal Australians
The average Australian consumer is missing out on more than Aus$4,000 worth of loyalty rewards and programme benefits every year, according to a survey by the recently launched Australian loyalty rewards aggregator, Perkler. Despite 82% of Australians...

415.  
Study finds high loyalty to European mobile operators
Mobile phone users in both the US and Western Europe currently show relatively high intentions of staying with their current operator when purchasing their next device, according to a survey of handset customer loyalty by Strategy Analytics...

416.  
Four recession-driven consumer segments found
Four distinct consumer groups have emerged as a result of the ongoing economic downturn, according to a Decitica study that quantified how American consumers' purchasing behaviour has been changed by the recession, and what those shifts will mean to...

417.  
Key marketing trends forecast for 2010
The trends that will govern marketing over the next 12 months focus on more effective ways to engage and communicate with customers, as well as the importance of measurement of and accountability for marketing spend, according to marketing platform...

418.  
Non-edible CPG volume is down but sales value is up 
Consumers are confident, and they want to save money

Consumer confidence peaked in Q2 2019, but spending is down and saving is up, according to the latest IRI Consumer Connect Survey results released today. Even though 56% of consumers say their financial health is good, CPG unit sales were flat or down...

419.  
Most Canadians still prefer making purchases in-store 
And most say 'relevant marketing' is really important

Many Canadian consumers are turning to retail stores after conducting at least some online shopping research or activity beforehand, and 'relevant marketing' messages have been cited as one of the most important factors in their purchase decisions...

420.  
Employee experiences directly impact customer experiences 
But very few companies try to improve employee satisfaction

About two-thirds (64 percent) of US workers believe that employee experience directly impacts their ability to serve customers, according to a nationwide employee survey in the US by Eagle Hill Consulting. But less than half (38 percent) say that their...

42/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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