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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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38/165 pages

371.  
Social media playing bigger role in marketing
The majority of large businesses regard social media as playing a key role within their marketing and wider business strategies, according to research by Econsultancy and Adobe. The sixth quarterly digital intelligence briefing, entitled 'Managing and...

372.  
The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide... Many of the so-called loyalty programmes in...

373.  
Amazon tops the list of America's most trusted brands 
Auto insurers and mobile networks are the worst

Amazon is America's most trustworthy brand following by Marriott, Microsoft, Hilton and Southwest Airlines. Hotels and electronics are the country's most trusted brand categories while auto insurers and mobile communications rank lowest on the public...

374.  
Womply launches customer engagement email platform
Womply, a provider of front office software for small- and medium-sized businesses (SMBs), has unveiled 'Customer Engagement', an automated email marketing engine that aims to help small businesses attract and retain customers with less time and...

375.  
Loyalty schemes are still meaningful in travel decisions 
Hotel loyalty programs remain significant drivers of choice

For 74% of travellers, a brand's loyalty program is the significant factor in determining where they stay. And more than 70% of survey respondents rated Best Western Rewards (BWR) as their preferred loyalty program, according to an insight report...

376.  
UK internet users are happiest when they're shopping 
Retail therapy is literally where mind meets wallet

The e-commerce marketing technology ('martech') provider, Rokt, has published research identifying the best opportunities for engaging and appealing to consumers online, concluding that the key moment is when they are already in the "buying mindset...

377.  
Why consumers feel marketers are 'doing it wrong' 
Brands still falling short on customer experiences

Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren't meeting their expectations when it comes to the customer experience (CX), and even fewer remember the last time a brand exceeded expectations...

378.  
A third of travellers defect due to poor payment options 
Digital channels and transparent pricing are also key

More than one third of British, American, Chinese, French and German travelers surveyed globally (36%) are unhappy about not being able to pay the way they want when booking holidays online, according to an online survey of 7,400 consumers by YouGov...

379.  
Customer buying habits influenced by ease of returns 
Almost everyone won't come back if returns go wrong

Much like everything else, consumers want choice and convenience when it comes to returning items purchased online, with 88% wanting the option to return products to a physical store or through a pre-paid shipping method, according the to fourth...

380.  
B2B marketers are catching up with Customer Data Platforms 
Consumer marketers have even more fragmented data

Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey by the Customer Data Platform Institute. The survey found that 41% of companies selling to consumers are in the...

38/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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