BRIANWOOLF.COM

Welcome Marketing & Loyalty Speaking & Connecting Brian's View Books by Brian Marketing Studies Contact Us

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Marketing Studies

Looking for something specific?

Search for:

In topics:

24/165 pages

Coalition loyalty: Future-proof, or reaching its limit?
There is some debate about whether the coalition model for loyalty programmes is truly future-proof, or whether it is already reaching its limits, according to loyalty expert, Peter G Wray. British market research consultancy Finaccord recently...

Executives say a social strategy is now critical
The concept of 'social business' is increasingly perceived as a strategic executive imperative in many businesses, with 78% of executives saying that a social business strategy is critical to future success, according to a study of 902 US-based...

233.	Web cart abandonment must be addressed The abandonment of online shopping carts is a common problem for e-commerce brands, and the lack of a 'cart abandonment' strategy can cost a business a small fortune. But by enabling a conversation after cart abandonment, brands can potentially trigger...

Facebook & Twitter to dominate customer service?
Half of North American consumers (50.7%) say they have used social media to communicate with companies or brands, and 78% believe that social media platforms will soon either completely replace other means of customer service or at least become the...

235.	Marketers plan more digital & print integration Despite the fact that 23% of marketers admit their print and digital approaches are not closely aligned, 70% are using printed media to stimulate audience interest in digital content, according to research by marketing services production firm...

236.	Satmetrix makes sense of social media data Satmetrix has introduced a new way to measure and use social media with its Net Promoter-based social media measurement solution, Satmetrix SparkScore, which applies the same Net Promoter methodology of recommendation behaviour to social media...

Brands benefit from experience-focused consumers
There is a growing need to for brands to delight consumers if they are to cement customer loyalty, and this presents an opportunity for brand marketers to derive significant benefits from 'experience focused' customers, according to the annual Brand...

238.	Tablet marketing: A new retail frontier? The mobile phone had a surprisingly small impact until the commoditisation of smart phones and the advent of affordable data packages, according to Tim Norman, director for SDL Web Content Management Solutions, who explains here how to create an...

Trust & savings are keys to German loyalty
German customers are placing ever higher demands on loyalty programmes and customer cards, according to a recent TNS Emnid survey, which found that successful loyalty schemes need to feature several attractive partner companies and also offer coupons...

Loyalty liability & costs are today's major challenge
Managing reward liability and its spiralling costs has become the single largest challenge for the reward industry, making the need for collaboration between reward providers and merchants greater than ever, according to a survey by Swift Exchange. The...

24/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

Copyright © 2001-2025 Peter J. Clark