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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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33/165 pages

321.  
Marketers face tougher metrics & accountability
The strategies that marketers seeking greater visibility and accountability are prioritising include digital marketing effectiveness, social media integration, measurement, alignment, and return on investment (ROI), according to the CMO Council's...

322.  
Consumers spend more for 'valuable rewards'
It's official: customer loyalty drives revenue. But the results of a recent online consumer survey showed very positive responses when asked to think about loyalty in general, with 93% saying they would be most likely to spend more with a brand if it...

323.  
Airlines can still learn from their loyalty data
The intelligent use of passenger data can easily be used to build loyalty and boost revenue, but airlines still have much to learn from the vast arrays of valuable passenger data that their loyalty programmes hold, according to a white paper published...

324.  
IHG launches Priority Club Shopping rewards mall
InterContinental Hotels Group (IHG) and Cartera Commerce have launched an integrated global shopping rewards programme for hotel guests, allowing IHG's 58 million+ Priority Club members to earn loyalty points for making everyday purchases with hundreds...

325.  
New tool identifies green & ethical customers
A new marketing segmentation tool has been launched by Callcredit to help identify just how 'green and ethical' thirteen different key groups of consumers are among the wider customer base. The Green & Ethical segmentation tool was built using a...

326.  
Consumers seek emotional ties with brands
In the US, beauty brands such as Mary Kay, Estee Lauder, Crest Whitestrips, and Maybelline now account for one third (32%) of the top 100 'loyalty leaders' according to the annual brand loyalty survey conducted by Brand Keys, which identified some...

327.  
Transforming blind data into lifetime relationships
Data analytics has the power to transform customer engagement from a simple 'blind date' into a lifetime relationship that enhances brand loyalty, according to Kieran Kilmartin, director of marketing for Pitney Bowes Business Insight. In the UK...

328.  
Study separates modern multichannel consumers
Marketers need an increasingly greater awareness of the differences in multichannel engagement levels between different types of consumer, according to a study by business analytics firm SAS and Professor Hugh Wilson of Cranfield School of Management...

329.  
How Generation Y will reshape customer loyalty
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called 'Millennial' generation (aka. 'Generation Y') is presenting marketers with some new challenges and changes as it comes of age and takes the reins...

330.  
Promotional merchandise adds lasting brand value
Promotional merchandise can deliver a higher ROI than radio and outdoor advertising, and a return that at least equals TV and print advertising, according to a survey by the BPMA (British Promotional Merchandise Association). The BPMA observed that...

33/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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