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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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31/165 pages

301.  
Fraudsters pose as customers to 'steal' benefits
The issue of 'data fraud' may not at first appear to have a great impact on the marketing department, but canny con artists are increasingly using fake identities - particularly online - to claim an unfair share of the rewards and benefits that...

302.  
One in four consumers less brand loyal in 2009
Almost one quarter of British consumers say they are less brand loyal now than they were 12 months ago, according to a survey commissioned by The Loyalty Practice at HS&P. While 23% said they consider themselves to be "a bit less" or "much less" loyal...

303.  
British shoppers are least loyal, most price-aware
The British are Europe's most discerning shoppers when it comes to getting the best deal, according to a global study by self-service technology provider NCR. The research found that UK shoppers have the lowest level of customer loyalty in Europe when...

304.  
Canadian loyalty schemes reach 175 million members 
Loyalty memberships up 35% on 2015, eh?

Canadian consumers hold 175 million memberships in customer loyalty programs, according to the 2017 COLLOQUY Loyalty Census, featuring for the first time COLLOQUY's traditional audit coupled with consumer survey research. COLLOQUY's biennial report...

305.  
Consumers just want to find what they're looking for 
If I can't find it here, I'm going over there

When consumers shop - in stores or online - they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free. Those are among the...

306.  
Consumers say 'chat bots' are too dumb to help much 
Convenience is one thing, but intelligence is better

Most 'chat bots' still aren't smart enough to meet the high expectations usually associated with them, according to the results of a survey of 3,500 global consumers by Pegasystems. While most consumers agree that chatbots can be fast and convenient in...

307.  
Brands are missing the mark on their Digital Experiences 
US$5 trillion invested and still not much to show for it

Cloud platform provider Kony has published the results of the 'Kony Digital Experience Survey 2019', which gauges the efficacy of global investment in digital transformation in four industries: banking, retail, utilities, and healthcare. Within these...

308.  
How to gain Click-and-Collect customers in 2020 
Shorter waiting times drive retail & grocery satisfaction

The order-online, collect-in-person shopping experience (click-and-collect) has been driving an increasing influence on retail customer loyalty since the breakout of the COVID-19 pandemic, according to a study by click-and-collect technology provider...

309.  
Most companies to keep remote & hybrid contact centres 
AI and automation seen as keys to better service and CX

Contact center leaders are increasingly prioritizing the experiences of customer service representatives to improve customer experiences, according to a Forrester Consulting study commissioned by CallMiner, which also found that the majority of...

310.  
1 In 4 Indian brands' Customer Experience declined in 2021 
Emotionally positive experiences proved best

Only four out of 29 brands managed to significantly improve their CX scores, according to Forrester's 2021 India Customer Experience Index (CX Index'). HDFC Bank experienced the highest increase of any brand across all industries and was the only brand...

31/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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