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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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25/165 pages

241.  
Groceries still key to loyalty scheme success
Most British shoppers say they belong to 2 reward schemes, while 76% favour brands that provide rewards, and 84% collect the majority of their loyalty rewards through grocery shopping, according to consumer research by The Mileage Company, operator of...

242.  
E-marketing's value goes way beyond the inbox
E-mail's influence on offline sales, brand advocacy and discovery is even higher than expected, according to research from multichannel marketing firm e-Dialog. The 'Global E-mail Attitudes Survey' of some 13,000 consumers in 13 countries across the...

243.  
Top 11 brand marketing trends for 2011
Predictive loyalty metrics allow marketers to decipher consumers' very emotions, expectations, and imminent behaviours in the marketplace, according to brand researcher Robert Passikoff of Brand Keys, who has isolated the eleven key brand marketing...

244.  
Irish town launches local loyalty scheme
The Irish town of Macroom in County Cork has launched a new town-wide loyalty programme called LocalRewards, offering locals a card that be used to earn points from local independent businesses. The programme was set up and developed by Cork-based...

245.  
Key marketing budget trends for 2011
Half of businesses plan to increase their marketing budgets in 2011, and another 43% plan to maintain current levels, while only 7% plan to decrease marketing budgets, according to the '2011 Marketing Trends' survey by StrongMail. Conducted in November...

246.  
Social media adopted in corporate strategies
Companies are finally overcoming their fear of social media by harnessing social tools and networks both to engage their employees and to strengthen customer relationships, according to a survey report from Econsultancy and cScape. Research for the...

247.  
Marketers don't yet understand the social buzz
Fewer than one-third of marketers have a strong understanding of the social media conversations happening around their brand, with 31% having very little or no understanding at all, and 39% using ad-hoc tools to measure social media conversations...

248.  
Consumer event marketing: A mobile challenge
The fluctuations in the online noise around a big industry event - such as the popularity of brands online, who the most influential sources of information are, and what is driving the debate - can vary dramatically, even day by day- and Onalytica's...

249.  
Apps trump content in battle for digital engagement
The digital consumer's battle lines have been redrawn completely over the past few years and the old internet adage 'content is king' is not so relevant to marketers today, according to Michael Colombo of B2B marketing agency Maark, who suggests that...

250.  
The rich like to 'spread the word' about brands
Four out of ten adults actively share their brand preferences and opinions with friends and family, with Generation X and higher income groups being the most influential, according to research from Crowd Science. The JustAsk! survey asked consumers how...

25/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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