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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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22/165 pages

211.  
Emotional value is key to Millennial loyalty
As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort's attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require...

212.  
Gift cards or Cash back: Where's the Loyalty?
The appeal of customer rewards schemes is flagging, and consumers are increasingly confused and put off by all the changes going on in major rewards schemes run by card issuers and retailers. Right across the industry, rewards are failing to maximise...

213.  
Burger King Germany to offer Payback points
In the last quarter of 2015 more than 26 million Payback members throughout Germany will be given the ability to collect loyalty points at more than 500 participating Burger King restaurants nationwide. The familiar Payback principle applies when...

214.  
Loyalty management worth US$4bn by 2020
The loyalty management market is estimated to reach USD 4.0 billion by 2020, at a CAGR of 23.2% during the forecast period. This significant CAGR rate is owing to various factors driving this market which include frequent shift of consumers' demography...

215.  
Loyalty is at stake with every unnecessary change
Consumers interact with corporations in one or more of three ways - by purchasing a product or service, or by patronizing corporate retail outlets. In each three of these types of interaction, consumer loyalty is critical to long-term corporate...

216.  
Consumers' digital habits drive big changes in retail 
Canadian retailers are stepping up to the challenge

Widespread disruption from technology, shifting consumer behaviours and preferences across demographic groups, and changing economic impact continue to radically transform retail, according to a KPMG analysis of the retail market in Canada...

217.  
Mobile network customers want it all explained 
In-store experience is best, but satisfaction is dropping

Customer satisfaction with wireless purchase experience in Canada declined across four of six factors in 2019, especially in the factor of cost of service, according to the J.D. Power 2019 Canada Wireless Purchase Experience Study released today...

218.  
Red Roof rebrands Redicard scheme as 'RediRewards' 
Now offering new Rewards, Perks and Discounts

Red Roof, the US economy lodgings chain, has relaunched its existing loyalty program, Redicard, re-branding it as RediRewards and adding a range of enticing and intuitive components that reward guests on every level. RediRewards invites members to...

219.  
Air Miles Canada unveils It's-Been-A-Year rewards event 
No kidding - Redemptions are in double-digit growth

In Canada, the Air Miles Reward Program is to give its nearly 11 million Collectors access to more than 1,000 Merchandise Rewards for fewer Miles. At a time when Canadians need a little more support in stretching their budget, especially as we approach...

220.  
Canadians go multichannel for wireless purchases 
SaskTel ranks top for purchase satisfaction

Although Canadians don't seem to have a preference in how they make purchases and changes related to their wireless devices and plans, the customer experience from the carriers' websites significantly lags other channels finds the J.D. Power 2021...

22/165 pages

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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