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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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18/165 pages

171.  
The virtual currency effect: A whole new economy
Internet and mobile technologies are adding a new dimension to the idea of currencies, including a growing crossover between real-world money and currencies such as those earned and redeemed within loyalty programmes, according to the operator of the...

172.  
Most consumers will swap brands for a good cause
Despite the recession, consumers are still spending with companies and brands that have a clear social purpose, according to third annual Edelman Good Purpose Consumer Study which surveyed 6,000 people in ten countries. In fact, 57% of consumers...

173.  
Online coupon marketing trends are positive
Four out of five (80%) online coupon marketing campaigns experience higher 'transaction-to-click' rates and transaction rates than non-coupon campaigns, according to a coupon trends study by Experian Marketing Services. The study, entitled 'The coupon...

174.  
Study reveals what drives car owner loyalty
Resale value and vehicle quality have become increasingly important reasons for new vehicle buyers to remain loyal to an automotive brand, according to the '2009 Customer Retention Study' by J.D. Power and Associates. The study measured the percentage...

175.  
Loyalty programmes: What works and what doesn't
Loyalty programmes are thought by many to be the least costly method of trying to get customers to come back - but the least costly methods are sometimes the least effective. Here, Blaine Becker of the Hartman Group explains what works and what doesn't...

176.  
Instant redemption 'best loyalty incentive'
While loyalty programmes are powerful marketing tools for credit card companies, supermarkets and restaurants, it is the idea of 'instant redemption' that entices almost half of consumers to favour one rewards programme above another, according to...

177.  
Study reveals new travel loyalty trends
Priority Club Rewards, the frequent guest loyalty programme of InterContinental Hotels Group (IHG), has published the findings of its latest global travel loyalty study, revealing several key trends among frequent travellers around the world. The study...

178.  
Companies still doubt the effectiveness of loyalty
Although companies are putting increased focus on customer loyalty and retention programmes, only 24% consider their efforts in these areas to be 'very effective', according to a survey by Loyalty 360 and business analytics firm SAS. The study...

179.  
Back to basics: Building a sound CRM strategy
A 'back to basics' approach may be needed when it comes to customer relationship management (CRM), according to Matt Button, head of marketing strategy at eCRM agency Underwired, who here discusses how to design customer journeys that will help you...

180.  
68% Of consumers have increased their online shopping 
Online migration drives need for fast, effortless service

Today's consumers are shopping online more now than ever but find the overall service experience inadequate, according to The Northridge Group's 'State of Customer Service Experience 2020' report, which shows that as a result of COVID-19 some 68% of...

18/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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