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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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19/165 pages

181.  
What retail loyalty leaders do that others don't
There are many good reason why shoppers should take advantage of rewards and loyalty programmes by the retailers they frequent the most, so the November 2013 issue of ShopSmart took a closer look at the loyalty programmes of nine US retailers and...

182.  
Customers say digital coupons make them loyal
Digital coupons are felt to be just as relevant as ever as retailers' omni-channel sales strategies become the norm, according to a study conducted by Forrester Consulting for the digital offers marketplace RetailMeNot. Digital coupons continue to...

183.  
Luxury shoppers: 1 Key weekday, 2 key channels
The luxury retail market is buoyant, but when and how should a brand target these lucrative customers? The answer, in the style of a game of Retail Cluedo, is to hit them with an Offer, on a Tuesday, through a Tablet device, according to the latest...

184.  
Age and Income won't predict Brand Loyalty
Despite commonly and firmly held views on the subject among even the most revered veterans of marketing, it is no longer true to say that brand loyalty can be predicted based on either the consumer's age or income, according to the 2014 Brand Loyalty...

185.  
Retail convenience breeds new customer loyalty
Convenience is a word that consumers like, and that makes it a buzzword for retailers as well - because convenience helps create loyalty, according to Aneesh Reddy, CEO for Capillary Technologies, who here explains why bricks-and-mortar retailers are...

186.  
Morrisons unveils Match & More loyalty scheme
The UK-based supermarket chain Morrisons has announced the launch of its new card-based 'Match & More' price-matching and reward points programme, making the supermarket the first in the country to provide a price-matching guarantee against both Aldi...

187.  
Using churn to improve the customer experience
Inattention to the customer relationship takes many forms but it impacts companies in the same way: poor public image and reduced revenue, according to Graziano Associates, which argues that marketers can use a straight-forward Client Relationship...

188.  
LoyaltyLion: The Charlie Casey Interview
E-commerce is the fastest growing retail market in Europe with sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain being expected to grow by 18.4% to £156.67 billion by the end of 2015, and reach £185.44 billion in...

189.  
What are the key Customer Experience trends in 2020? 
It's all about balancing CX with other business priorities

The price of providing a great Customer Experience (CX) is likely to become a key focus globally, rather than companies simply concentrating on the experience itself, according to the '2020 CX Trends' e-book from Hinduja Global Solutions (HGS). Each...

190.  
Shoppers are now prioritizing convenience and value 
More of us are turning to dollar stores and e-commerce

Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI's Q4 2019 Consumer Connect Survey. However, as consumers prioritize saving time, effort...

19/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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