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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1111.  
Do brands lie to us? Most consumers think they do 
There's a link between sales and corporate transparency

In today's world in which most consumers think brands lie to them all the time, the latest 'ROI of Transparency' report from brand development agency Pure Branding confirms that a company's level of transparency can directly and positively impact its...

1112.  
Retailers aren't addressing 'last mile' delivery issues 
Most consumers would buy more if delivery was better

A new study from the Capgemini Research Institute has highlighted that retailer investment in "last mile" delivery - the final leg of the online purchase journey before a product lands in the customer's hands - is needed in order to uncover new revenue...

1113.  
Consumers still favour shops despite digital successes 
Brands' misconceptions about 'showrooming' exploded

More than 70% of consumers prefer to shop for consumer goods either in-store or online from retailers with a physical presence, as opposed to 29% who shop primarily online, according to a survey by DXC Technology, published in an IDC InfoBrief...

1114.  
More retailers are adopting recurring revenue programs 
Trying to convert one-time buyers into real relationships

Retailers view converting 'one-and-done' shoppers into recurring customers as very important for their business, and expect that recurring revenue programs will form a significant driver of revenue in 2019, according to a study commissioned by...

1115.  
Canadians losing patience with frustrating retailers 
They will defect if the retail experience is too difficult

Canadian consumers are becoming less forgiving and more high maintenance, according to a study from Retail Council of Canada and RCC's Marketing Advisory Council. In fact, consumers don't want to wait in line for a cashier and they don't want any...

1116.  
Most consumers use mobile apps while shopping in-store 
They're just trying to make in-store shopping easier

Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57%) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations...

1117.  
Marketers lack confidence in their brand management 
AI search techniques could be just what they need

New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands, according to the Brand Control in the Age of AI study conducted by digital knowledge management firm Yext and research firm...

1118.  
Brands far too confident in CX 'improvements' 
And they blame customers for their CX failings

A study from cloud-based experience intelligence firm InMoment has identified a number of practical opportunities for brands to step up when it comes to customer experience (CX). In fact, study noted some concerning - and in some cases utterly shocking...

1119.  
Bank customers are loyal to neither love nor money 
Usefulness is better than an emotional attachment

Banks can sideline disruption and achieve customer growth with better data utilization, according to a study conducted by Forrester Consulting for Equifax, aimed at evaluating the fragmenting value chain in the banking industry. While roughly one-third...

1120.  
How retail banks can build loyalty with financial advice 
Scotiabank tops Canada's list for Advice Satisfaction

Financial advice - particularly the type that can be delivered digitally - is the great untapped frontier of the Canadian retail banking industry, according to the J.D. Power '2019 Canada Retail Banking Advice Study', which found that 85% of bank...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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