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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1/165 pages

1.  
Loyalty marketing with fickle teens & 'tweens
Today's teens and tweens (aged 8 to 18) may be lucrative, but they're also elusive and fickle customers and, according to a report available from Research & Markets, reaching them means recognising not only that their lifestyles change rapidly but also...

2.  
Amex to acquire Payback & Loyalty Partner
American Express is to acquire Loyalty Partner, the loyalty marketing firm that operates the Payback coalition programme in Germany, Poland and India, as well as provided retailers with market analysis, platforms, and consulting services. The...

3.  
Marketers moving beyond 'social experimentation'
Companies have moved from experimentation with social media marketing to a range of activities which are more likely to be integrated with other marketing channels and across business functions, according to research by Econsultancy, LBI and...

4.  
Learnings from Waitrose's hot drinks loyalty scheme
UK grocery retailer Waitrose recently made some unexpected changes to its much-loved 'free hot drink' loyalty scheme, creating a great deal of discussion in the industry, according to Ian Horsham, divisional director of promotions and incentives for...

5.  
UK consumers' coupon usage reaches 99%
With coupon usage by UK supermarket shoppers surging to 99%, and coupon redemptions increasing 37% over last year, consumers are saving £3.2 billion annually, according to research by coupon experts Valassis. Forty-three percent of consumers save at...

6.  
MaritzCX rolls out upgrades for the Customer Experience 
Major platform updates for 1.7 million users

To help its clients achieve high-value return on their customer experience (CX) programs, MaritzCX has announced several updates to its CX platform and product suites, including easier and more practical ways to provide better customer experiences and...

7.  
Waldorf Astoria renews its focus on luxury marketing 
Great service is at heart of the luxury experience

Waldorf Astoria Hotels & Resorts has recently announced the debut of its 'Live Unforgettable' campaign - a epositioning of the brand to highlight Waldorf Astoria's unique experiences and deepen connections with today's luxury travelers. Backed by...

8.  
Apple's iPhone ads are great at appealing to youngsters 
But they're really confusing and alienating everyone else

Apple is well known for its powerful advertising. Dating back to the 1984 Super Bowl ad, the Think Different campaign of the 1990s, and the Get a Mac campaign of the 2000s, the company's ads have been hailed as revolutionary. But Apple's most recent...

9.  
Study ranks Top 50 US Brands by Emotional Connection 
BMW, Disney and Marriott lead the emotional ranking

BMW, Disney and Marriott are leading the way in terms of their emotional connections with customers, according to research from Motista, comparing the Emotional Connection rankings of 50 of the top brands in the US. In its report, entitled Ranking...

10.  
Unobtrusive Measures: What consumers aren't telling you 
Robert Passikoff tells us why unobtrusive research is wise

I was making lunch the other day and the term "unobtrusive measures" leapt to mind. Why? Because the supermarket had tuna on sale, three cans for five dollars. Sixty-seven percent off the usual price. So, a real deal, if you like tuna, which I do. The...

1/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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