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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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56/165 pages

551.  
What drives different levels of customer loyalty?
While most people would agree that loyalty is a good thing - whether in terms of personal relationships or in choosing who to do business with - but there are always some customers who benefit from membership of a loyalty scheme while others simply...

552.  
Green issues to return with economic recovery
A global survey of consumer perceptions of 'green' brands and corporate environmental behaviour has identified some significant differences in consumers' concerns, with 60% of consumers preferring to deal with environmentally responsible companies. The...

553.  
IPhone app could replace plastic loyalty cards
A new iPhone application has been launched by Wirelesspark, allowing members of loyalty programmes to have their membership cards stored on their mobile phone instead of taking up space in their wallet. Recent research in the loyalty market has shown...

554.  
British retailers forced to fight based on price
The United Kingdom has become the most cost-conscious market in Europe, according to pan-European research by affiliate marketing company Affilinet, which found that 71% of UK consumers cite price as a key factor when making a purchasing decision. In...

555.  
Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via email, according to a study by ExactTarget. The 'Social Profile' survey divided more than 1,500 consumers...

556.  
Why customer satisfaction surveys are essential
With today's marketplace being increasingly driven by customer needs and opinions, there are a number of reasons behind an increasing focus on customer satisfaction surveys, according to John Coldwell of B2B satisfaction survey experts InfoQuest. The...

557.  
Affiliate marketing sales to hit £4.6bn in 2010
The affiliate marketing sector will drive an estimated £4.62 billion in UK online retail sales during 2010, according to a recent report published by Econsultancy. The Affiliate Marketing Buyer's Guide 2010, estimates that the UK's digital performance...

558.  
How data will underpin 'next gen marketing'
Today's high-tech world has put consumers on the leading edge of technology - whether by means of smartphones, Web 2.0, or 'augmented reality' (AR) - and the opportunities for brands to connect with potential and existing users are numerous. According...

559.  
Youth is more receptive to direct mail
The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail stores, according to research by Experian into British consumers' multichannel preferences. Using the...

560.  
Brands failing to work with social media advocates
Despite some fear among brand marketers, retailers need to embrace social media and convince their customers to share their positive brand experiences through social networking web sites, according to Mike Amos, president and CEO for customer...

56/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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