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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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53/165 pages

521.  
Beanstalk adds social check-ins to retail POS
Beanstalk Data has announced a new loyalty platform that delivers integration between the retail point-of-sale (POS) terminals and social media web sites such as Facebook. Conventional location-based social media services have had limited uptake among...

522.  
Study reports on the state of retail loyalty
In general, most retailers have now adopted centralised cross-channel loyalty platforms and are reporting significant benefits, according to the Next Generation Customer Loyalty report from the Retail and Banking arm of research firm Aberdeen Group...

523.  
Allegiance cites 9 ways increase customer loyalty
Businesses that actively engage with customers and are acutely responsive to their questions, comments and complaints tend to be rewarded with greater profits, according to voice-of-the-customer intelligence firm Allegiance, which has published a white...

524.  
High street retailers face 'online hybrid' future
The UK's online retail market is growing six times faster than high street sales, now being predicted to exceed £37 billion in 2014 according to a report by Webloyalty and Verdict Research, which foresees significant changes coming in the traditional...

525.  
Nectar makes online fashion more rewarding
In the UK, the Nectar coalition loyalty programme has announced the launch of an exclusive and interactive fashion web site, developed in response to an increasing consumer appetite for online shopping and to offer Nectar points from a wider range of...

526.  
Heavy web users show volatile brand loyalty
More than half (52%) of consumers say they are likely to abandon a brand as a result of having a negative online shopping experience, according to research conducted by on-demand e-commerce firm Demandware. The survey examined the shopping behaviours...

527.  
Mobile wallets meet with consumer caution
The mobile wallet, which has been brought into the limelight once again by Google, may not be poised to kill off the consumer's trusty leather wallet or purse - in the UK at least - according to research from YouGov, showing that while only 23% of...

528.  
FFPs: A Panacea for airport loyalty?
Frequent flyer programmes have changed the competitive landscape of the airline industry, as passengers looking to choose an airline to accumulate miles tend to prefer a dominant carrier for their points and awards, according to a white paper by ITC...

529.  
Debit card loyalty points go largely unredeemed
Debit rewards programmes have often been touted as an easy way to gain and retain customers but, as banks eliminate debit rewards programmes as a result of changing legislation, a survey by Mintel Comperemedia has found that debit card reward...

530.  
What drives CPG brand loyalty erosion?
The total revenues of the Top 100 brands in the nationwide Catalina Network of grocery, drug and mass merchant stores grew by only 0.7% during the 12 month period ending in early July 2011, according to research conducted by Catalina. The study also...

53/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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