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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
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6/165 pages

51.  
Digital marketing budgets up 17% in 2010
Companies are expecting to increase their digital marketing budgets by an average of 17% during 2010, according to research by Econsultancy and ExactTarget. The study report, entitled 'Marketing Budgets 2010: Effectiveness, Measurement and Allocation...

52.  
What Nectar has gained from its mobile app
In a recent interview with Jan-Pieter Lips, managing director for the UK's popular Nectar coalition loyalty scheme, Marketing Factbook's contributing editor Peter Wray uncovered the motivation, reasoning, strategy and resulting benefits for the...

53.  
Don't ignore the new '3 Cs' of customer loyalty
Careful consideration of a new 'three Cs' of marketing has become a critical differentiator for loyalty programme operators, according to customer engagement agency 89 Degrees, which has published a 'snapshot view' of the evolving US consumer and...

54.  
Most B2B customer experience spending is wasted
A majority of business-to-business (B2B) organisations are spending more on initiatives to improve their customers' experience but many are not getting the most return on those investments, according to research from Accenture. The study, entitled B2B...

55.  
NPS benchmarks uncover UK brand loyalties
In the UK, the brands that consumers are most loyal to include First Direct, Tesco Mobile, Santander and Freeview, with credit card provider MBNA also rising rapidly through the ranks, according to the latest UK Net Promoter Benchmarks report from...

56.  
Digital Marketing is now the Mainstream Tool
Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner Inc. The survey also found that marketing budgets increased 10% in 2015, with 61% of respondents saying...

57.  
Most American consumers still love retail coupons
Almost all (94%) consumers report using coupons, a substantial increase over the previous year, with paper (+5percentage points) and paperless (+4percentage points) sources both showing growth, according to the '2018 Coupon Intelligence Report' from...

58.  
Personalised messages 'feel impersonal', consumers say 
Country, gender and age may be keys to perfect personalisation

Personalization is not just about understanding the individual consumer - brands need to consider their overall approach based on country-specific, age and gender attitudes to personalized marketing, as well as the characteristics and attributes that...

59.  
Mobile CRM market to achieve 13% CAGR until 2029 
And it's already worth an estimated US$15 billion

According to a study by Future Market Insights, the global mobile CRM market is estimated to value over US$15 billion in 2019, up from US$13.5 billion in 2018. Growth of mobile CRM market is underpinned by a slew of factors, spanning from evolving...

60.  
Sales Processes Are Adapting to COVID-19 
No more business as usual for sales professionals

Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor...

6/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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