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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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5/165 pages

41.  
Awards highlight smartest predictive analytics
Predictive analytics solutions provider SPSS has announced the winners of its annual 'Insight Awards', presented at the 2009 Directions User Conference in Las Vegas, USA. Established in 2004, the Insight Awards recognise companies that have gained...

42.  
Nectar Business rolls out a free iPhone app
In the UK, the Nectar Business arm of the popular Nectar coalition loyalty programme has launched its first free iPhone application, aiming to make it easier for small businesses to collect personalised Nectar point offers on the go, as well as keep up...

43.  
Marketers turn to mobile & local web searches
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a survey-based report published by EConsultancy and Guava. The proportion of client-side marketers who say...

44.  
6 Customer engagement & behavioural trends for 2012
There are six key consumer trends that will have a lasting effect on American brands and marketers in 2012 and beyond, according to a study of changing consumer attitudes and behaviour by Leo Burnett. The study, entitled 'Human Kind 2012: The...

45.  
What's driving the Russian consumer?
Findings from a consumer survey fielded in Russia paint a picture of a complex, highly nuanced consumer marketplace - one in which consumers spend more on food than they do on rent or utilities, and more than half the population is uneasy about...

46.  
What we learned from Orange Wednesdays
The forthcoming acquisition by BT of the UK mobile network operator EE (previously known as Orange) presents a perfect opportunity for a refresh of the brand's long-standing and successful loyalty scheme, according to Ian Horsham, divisional director...

47.  
US CPG marketers can capture far more Hispanic dollars 
There's more moderation in unhealthy food choices now

The Hispanic community is the fastest-growing ethnic group in the US, spending more than US$94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, researchers at IRI delved...

48.  
How emotional experiences shape the customer lifecycle 
Truly human experiences create loyal brand advocates

As consumer interactions become more digital, customers are looking for more human, stronger emotional connections to the people and organizations they do business with, according to a study released today by Deloitte. The research study, titled...

49.  
Contact center software market set to grow rapidly 
Omnichannel communication will be the main driver

The global Contact Center Software Market is likely to gain momentum from a rise in the omnichannel communication. Recently, Fortune Business Insights has published a report, titled "Contact Center Software Market: Global Market Analysis, Insights and...

50.  
CX management market worth US$16.9bn by 2026 
Up from $9.5bn in 2021? Why, that's a CAGR of 12.3%

The global Customer Experience Management (CEM) market size is expected to grow from US$9.5 billion in 2021 to US$16.9 billion by 2026 (at a Compound Annual Growth Rate of 12.3% during the forecast period), according to the 'Customer Experience...

5/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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