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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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39/165 pages

381.  
Augmented Reality raises price points
Customers are more likely to buy a product after engaging with an augmented reality experience and will do so at a higher price point, according to research from UK-based marketing communications firm Hidden Creative. The research set out to prove the...

382.  
Marketers prioritising mobile & social strategies
The majority of the UK's marketing managers (83%) say they see a mobile strategy as being important to their activities, according to a study of 100 marketing managers, commissioned by mobile and social analytics firm Webtrends. The 'Marketer...

383.  
Direct mail drives digital marketing success
Although most aspects of our lives are now 'digitalised', it is not yet time to toll the bell for direct mail. While handwritten love letters may have been overtaken by text messages, and paper invitations replaced by Facebook Events, prompts received...

384.  
Marketers missing out on loyal advocates
Today's consumers are more interested in making a purchase based on a personal recommendation or an honest online review rather than information gathered from advertisements, according to research by customer experience consultancy Onva. The study...

385.  
Categories shape consumers' channel choices
The high street is still a vital stop in the customer journey, even for many web purchases, according to research by database and loyalty marketing specialist GI Insight, which found that the customer journey does not usually take place in one channel...

386.  
Christmas shoppers fear e-retailers can't deliver
Nearly half (46%) of UK shoppers will be doing last minute online shopping in the week leading up to Christmas Day this year, but more than two thirds (67.3%) say they don't trust retailers to deliver gifts before the big day, according to a survey by...

387.  
SMS still essential to mobile marketing strategy
Despite the rise of mobile apps, mobile web sites and QR Codes, good old fashioned SMS technology will continue to play a key role in mobile marketing strategies, according to Tim Norman, director for SDL Web Content Management Solutions. Although SMS...

388.  
Email & social marketing 'main priorities' for 2012
Most business plan to increase or maintain marketing spend in 2012, with 60% increasing their email marketing budget and 55% increasing spending on social media marketing, according to the 2012 Marketing Trends survey from StrongMail. The survey found...

389.  
Mobile payments 'feel safer' than cards
Most consumers (80%) say they would spend more online if they were offered an easier and more secure way to pay and, at a ratio of almost 4 to 1, most believe that direct carrier billed mobile payments are more secure than credit or debit cards for...

390.  
Retailers reveal investment plans for growth
Retail innovation investment plans are currently being driven by performance and ambition, according to the second edition of the 'Eccomplished Quarterly', which highlighted the apparently critical role of innovation in driving online retail success...

39/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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