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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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34/165 pages

331.  
Most email marketing 'badly targeted', consumers say
More than half (53%) of consumers say almost all direct email they get is irrelevant to them, according to a survey conducted by database marketing firm GI Insight. The survey also found that, while the marketing industry can certainly improve its...

332.  
Most marketers eager to try Augmented Reality
Nearly two-thirds (62%) of B2B and B2C marketers say they are considering using augmented reality (AR) technologies, although most are still unsure about exactly how to use it or what its benefits are, according to a study by AR specialist Hidden...

333.  
Social marketing turns a good profit in the UK
Social enterprises are reporting increased sales as a direct result of doing so, with social media channels such as Facebook, LinkedIn and Twitter potentially adding an average of £212,000 to the bottom line, according to research from O2 and RBS in...

334.  
Study cites keys to consumers' retail choices
Using the internet to compare prices, product and service features and costs has become standard shopping behaviour for British consumers, according a survey by Lightspeed Research, which found that 75% of consumers use price comparison web sites. The...

335.  
Restaurant drives advocacy with 'WOW' incentives
The 'Ping Pong' chain of Dim Sum restaurants has focused its attention on providing an exceptional customer experience and building staff morale by employing a customer experience management (CEM) programme from Empathica, allowing the chain to...

336.  
Few companies earned true loyalty in 2010
Very few companies in the US earned strong customer loyalty in 2010, with Amazon.com, Kohl's and Costco coming out on top, according to a survey of 6,000 consumers concerning their interactions with 143 large companies. In the cross-industry Loyalty...

337.  
2D codes gain ground as mobile marketing tool
During the past year there has been a significant increase in consumer awareness and use of Quick Response (QR) codes - simple 2D barcodes - presenting marketers with a new opportunity to deliver more engaging digital experiences, according to...

338.  
Study reveals weak marketing metrics
The proliferation of data from a growing suite of marketing and business performance tools is making it harder than ever for companies to develop integrated reporting systems, according to research by Econsultancy and Lynchpin. The study found that...

339.  
Study links TV ad responses to CPG purchases
Consumer packaged goods (CPG) marketers could increase their sales with TV advertising by identifying consumers based on the products they purchase at retail checkouts, according to research by Nielsen Catalina conducted for CBS. The technique suggests...

340.  
Marketers face tougher metrics & accountability
The strategies that marketers seeking greater visibility and accountability are prioritising include digital marketing effectiveness, social media integration, measurement, alignment, and return on investment (ROI), according to the CMO Council's...

34/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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