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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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36/165 pages

351.  
Factors driving digital marketing success
While digital channels are medium or high priority for 85% of companies, 74% claim they still need to know how to use digital channels more effectively, according to research by Experian Marketing Services. The study identified a definite turnaround in...

352.  
Value-adds increasingly help build loyalty
More brands turning to product enhancements to engender loyalty 70% of all brands are now offering enhancements or add-ons to their core products and services in order to drive both customer loyalty and revenues, according to research by Collinson...

353.  
PayBack launches mobile loyalty app
Starting this week, German consumers have access to a new mobile phone application, allowing those who shop with the Payback loyalty programme's partner stores to use their iPhones to redeem customer-specific coupons. The mobile app also gives users...

354.  
UK retailers missing new e-marketing tricks
The UK's retailers are continuing to ignore key email marketing techniques that could increase online traffic and sales, and are failing to exploit opportunities offered by the growing popularity of social media marketing, according to dotMailer's...

355.  
Loyalty data saved retailers from recession
Brand loyalty was put to the test during the recession as hard economic times encouraged a consumer culture of promiscuous shopping, according to Andy Wood, managing director for GI Insight, who explains how the data gathered by customer loyalty...

356.  
Shoppers return with a more upbeat economy
Despite some economists suggesting the possibility of a 'double-dip recession', many consumers are generally positive about the economy's future, according to a survey by PerkStreet Financial and Harris Interactive. The survey examined consumers...

357.  
E-shopping booms as consumer shop smarter
Online shopping has begun to grow more rapidly as consumers have started to make better use of multiple retail touch points - whether in-store, on the web, or using a mobile device - to search for better prices and deals, according to Richard...

358.  
Retailers face a nightmare before Christmas
UK retailers are risking their share of the predicted £5.5 billion Christmas sales boom by not being able to effectively handle the seasonal spike in customer service demand, which can increase by as much as 400%, according to multichannel customer...

359.  
Building consumer engagement the social way
Social networking has established itself as one of the fastest-growing and most used consumer communication channels, and that makes it a vital channel for building customer engagement, according to according to Keith Pearce, senior marketing director...

360.  
VOC initiatives need better customer data
When it comes to setting up an effective 'voice of the customer' (VOC) programme, there are a number of prerequisites to be considered, not least of which is the kinds of customer data and feedback channels needed, according to a white paper by...

36/165 pages

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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